Saturday, May 18, 2024

Benefit of customer loyalty programmes

How salon loyalty programs can be beneficial to your salon.

1. Customer Commitment.

With a customer loyalty program you encourage your loyal customers but also drive them to take other actions at the same time.

For example, adopt a reward point system for early booking in your salon.

They will have good reason to do so even if they are characterized by procrastination.

You can include reward points for your customers in a loyalty program.

This will “force” them to buy from you, even if they are used to buying the same products from another shop.

It is widely known that one of the cheapest, most effective and most powerful ways of advertising to acquire new customers is word of mouth.

Organic search results have often been demonized and crowned with a lot of prejudice due to paid advertising.


But it is people’s experiences that hit the nail on the head.

A strategy with a remarkable customer loyalty system that rewards them for every referral.

They are most likely to recommend you to more customers to earn a perk.

The basic requirement is always to give VALUE to your customer.

3. Contact details.

People do not feel free to give out their private information because of various threats online.

Give them ONE REASON to do it for YOU.

Create a loyalty program where your customers feel familiar and comfortable.

By registering them you will be able to get important information such as their email address and phone number.

In this way of their loyalty you are given the opportunity to ensure their satisfaction.

You can then attract them through newsletters.

In conclusion.

Undoubtedly customer loyalty programs are a great way to retain your customers.

They help you and ensure that they become the best brand ambassadors for your salon.

REMEMBER.

When creating a salon loyalty program system remember to keep it simple and transparent.

It should be easy for your customers to understand and above all add VALUE.



Ζωή Μίγδου
Ζωή Μίγδου
Customer Retention Strategist

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