Friday, May 17, 2024

The importance of Customer Service

At a time when in one day all the facts of our lives have changed, one can easily understand that your customer, evaluates, calculates the cost of the money he spends on the services offered to him, compares and most importantly has infinite choices.
He is looking for Added Value (that little bit extra) and of course the best service.
Don’t forget that a business works as long as it has customers and successful customer service keeps them coming back again and again.

You understand that knowledge in Customer Service principles is an extension of your business services , giving you the advantage of success.

And you may reasonably ask me.

What do you mean Customer Service?

“Customers come to me and I do my best to make sure they are satisfied.
And after all, what is the benefit to me of having an extra service?”

In reference I will say that it is SO important because it retains existing customers who give VALUE to your brand (branding). They are the loyal audience and “work” for your business by giving testimonials and reviews.

One look around and you’ll see that all the top brands have an amazing customer service.

Focus on properly trained professionals.

With your client at the heart of the service assignment starts with professionals who have the knowledge to convey your VALUE and MISSION , move with a client-centric approach and give their best to ensure success.


Tips for customer satisfaction.

1)Communication with customers .
Listening to their needs – honesty – honesty – honesty.

2) Direct service .
We live in the century of speed and almost no one has time today.
The customer expects immediate service.

3) “There is only one boss, and that is the customer “.
The rule of thumb is that it takes more money to bring in a new customer than it takes to keep an existing one.
Think about a bad review!!!!
And on the other side a warm supporter of yours!!!!

4) Correct customer grouping and appropriate treatment .
Pareto principle (80/20) says that 20% creates 80% of your sales and profits.
Knowing which group each client belongs to allows you to make a clear distinction between who needs what.
Make sure you focus on the other 80% of customers and surprise them by offering them extra benefits and services.

5) Make sure your customers are well informed about your VALUE proposition .
Take care of the after sale support!
Make sure to give VALUE to your customer and AFTER his visit to your site.

6) Conduct regular customer satisfaction surveys.
LEARN what your customers like and dislike through proper research.
So you will know if you are doing your job properly and identify your faults.
It is one of the fastest ways to improve your service according to your customers’ expectations.

AND REMEMBER!!!!

EVERY CLIENT IS UNIQUE

AND WHAT HE REALLY NEEDS IS

YOUR TRUTH and YOUR VALUE.


Ζωή Μίγδου
Ζωή Μίγδου
Customer Retention Strategist

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