L’Oréal Professionnel Paris was the exclusive hairstyle partner of this year’s MADWALK 2022 by Serkova Crystal Pure.
MADWALK, the subversive show that unites fashion and music, took place this year for the 12th consecutive year
and aired on Thursday 22 December on MEGA Channel, hosted by Marietta Hrusala
L’Oréal Professionnel, the leading brand in professional hair care,
could not be missing as official sponsor of the ultimate fashion music project.
In collaboration with 10 leading hairdressing teams in Greece, she curated the hair styling for all the catwalks.
Inspired by the clothes of the participating designers and brands, the experienced and talented hair experts created
stunning hair looks that will define the hottest trends of the season.
The hairlooks we saw on the catwalks:
The hair teams showcased the character and aesthetics of the designers and brands through a variety of looks.
The “protagonists” were natural hair, with light waves, low chignons or modern wet looks with hair pulled back. 50s pixie and boy bobs completed the creations of many designers, while the volume hairstyles were particularly impressive.
We also saw elaborate braids, as well as special styling details that highlighted the hairdressers’ special expertise.
In this year’s MADWALK 2022 by Serkova Crystal Pure participated: Initially the team of
#LOREAIPRO Artists
,
η
Haute Coiffure Francaise Greece
, also the group of hairdressers Telis Kikeris, η
Angelopoulos Hair Company
, the hairdressing salons
Gino
,
the hairdressers
Hairway
, the hair experts of MOD’S, the hairdressing salons
MS ANDRONIS
and finally the hairdressers
Xanthi Hair Gallery
.
“For more than 110 years, L’Oréal Professionnel Paris has been dedicated to giving every woman the hair she dreams of.
and that will make her feel special but and ready to take the stage. With the hair experts of L’Oréal Professionnel Paris as allies, every woman can discover the best version of herself. Redefine her style to reflect her personality and mood. With color as the protagonist, L’Oréal Professionnel Paris creates this year’s top hair trends, giving every woman the confidence to create a new lookbut also the freedom to get the look she dreams of, through the touch of her hairdresser” says George Matellas, L’Oréal Professionnel Brand Manager.
