Friday, December 8, 2023

The power of the picture-The power of the picture

That’s a big word: E-I-C-O-N-A!
If you type the word icon into Google, it will bring up images of saints.
Search, (your picture), it will bring up several pictures again. Type in the search for a nice picture, it will bring up flowers and landscapes. If you write make a picture then… chaos!

Today the image is the power.
The way each person receives messages is subjective. Different feelings! Attract or repel, like it or dislike it!
Year by year it takes on more value and evolves.

Image courtesy of

Your social media profile can show your character, your structure as a person. Your quality without words only with pictures. Your image counts or not. If you have an objectively good image, then you have power, because you have an audience and resonance, so that gives you value!

What if you don’t? If you want to make a new image or a creative image or your own projection, then the difficulties begin!
Think about it! What’s it worth to you? Are you going to get something out of this? If this is something you do not wish to do, then let it go and move on.

I love the photos. I observe them and mentally travel to the background behind each one. How the idea was born, how it was set up, how it was created and how it reached the result I see before me.

Is it easy to create a picture? No it is very difficult and requires you to time, thought, effort, money and organization. Which is? Loyalty.

So how do you start?

Think about it! You can start by doing some research on it.What do you want to achieve? What do you want to say! Search, ask, find out.

Initially through thoughts, every minute that you gain knowledge about the subject you start to set up the structure of the creation.

Once you’ve got it all wrapped up in your head and settled down, it’s a race of action and planning to get everything ready!

Image from
Photoshooting: horses
Phtographer: George Desipris
Concept/Makeup/Hair: Maria Dretaki

Remember, one step at a time. Haste will not give you the result you seek. On the contrary, as I tell the trainees in our courses. The slower you go, the faster you finish!

Keep one thing and always have it as a principle in everything you do. It starts from within you. Look for where your source of inspiration is, what fills you up and makes you express all that your imagination generates. When you find it, then you will make images that represent you!

We create images of our own and capture our artistic side, because hairdressing is actively involved in building an image. We are artists!

Browse my profile and write in the comments what feelings the images you see give you. I am waiting for your perspective and if you wish we can analyze together and your way of projection!
I’m waiting for you!

Μαρία Δρετάκη
Μαρία Δρετάκη
Salon manager Ανανέωση - Hair master education - Creative director Haute Coiffure Fransaise Hellas - Artist L’Oréal professionnel


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