How big is the importance of sustainability?
KAO SALON DIVISION, as a manufacturer of professional products
GOLDWELL
and on the European continent,
we have a heartfelt, clear mission:
To make life beautiful but also in terms of protecting the planet.
We are passionate about creating products that will not only make people look better,
but which will also give them confidence and self-esteem.
So we pay great attention to the development of innovative trucks to ensure high quality and safety.
in the use of our products, both for the consumer and for the environment.
Kao Salon Division & Sustainability
At Kao we are committed to safeguarding and improving the safety and security of our consumers.
For all our professional products produced in factories in Europe, we adhere to all the strict safety requirements dictated by the European Union and the United States.
When the European Community commissioned a study to re-evaluate all the ingredients used
in hair colouring products, KAO SALON DIVISION, co-funded and supported this initiative from day one.
At KAO, we guarantee the safety of hair dyes based on intensive research
but also a number of scientific tests that we carry out.
So we implement our own regular internal assessments and, voluntarily, we commission consumer protection studies,
which are conducted by independent institutions.
We are dedicated to ensuring the highest safety standards.
The ingredients we use in hair dyes are constantly monitored and controlled by a number of internationally renowned scientists.
Their goal and ours is common – to produce products that are safe to use ,
even during pregnancy.
Although our products adhere to the highest standards of quality and safety, some hair dyes can cause an allergic reaction, as allergies are usually an individual matter.
We also recognise that allergies of all kinds are on the increase.
We believe that clear information is vital to help our consumers understand what’s in it
each package of hair dye.
So, in addition to a detailed list of ingredients, we include information about possible allergies.
Goldwell & Key Sustainability Achievements
At KAO SALON DIVISION, we are committed to reducing our carbon footprint in all our operations:
In the production process, in packaging, in the transport of goods and in our cooperation
with our professional hairdressers and partners.
As a result, the COLORANCE range and all Developer Lotions have been certified as “Climate Neutral” products.
💡 Carbon neutrality is the achievement of a balance between greenhouse gas emissions
but also the absorption of carbon in carbon dioxide collectors.
So to achieve net zero greenhouse gas emissions, global greenhouse gas emissions
will have to be offset by carbon storage.
Source: European Parliament
At the same time, we maintain a permanent and stable cooperation with the organization “Climate Partner” by investing and participating in
in a set of actions to offset carbon emissions.
💡 So to date, no artificial collector has managed to remove enough carbon from the atmosphere,
to combat global warming.
Carbon stored in natural reservoirs, such as forests, is released into the atmosphere through fires,
the frequent changes in the use of land and logging.
For all these reasons, it is necessary to reduce carbon emissions in order to restore climate neutrality.
The carbon offset
One way to reduce emissions and achieve carbon neutrality is to
offsetting emissions in one sector by reducing them in another.
So this can be achieved through investments in renewable energy, energy efficiency or other investments,
low-carbon clean technologies.
An example of a carbon offset scheme is the EU’s “Emissions Trading Scheme”.
Another example of a carbon offset system is the carbon border adjustment mechanism (BCA),
which will impose carbon levies on imports of certain products from third countries
with less ambitious climate measures.
This mechanism helps to prevent CO2 leakage by discouraging the displacement of production
polluting industries outside the EU to avoid compliance with stricter standards.
Source: European Parliament
Goldwell > Sustainability & Color
We believe that many consumers are making informed decisions about the consumption of products based on
in ingredients of animal origin.
Wherever possible, we design our products with vegan formula and in reality,
most of our products today are already vegan.
This applies to our portfolio of GOLDWELL paints with the TOPCHC, COLORANCE & Light Dimensions ranges,
but also for most care and styling products.
The innovative formula of GOLDWELL ‘s ELUMEN permanent dyes give a perfect result without the use of oxidizing lotion!
Sustainability and packaging
In the new LIGHT DIMENSION packaging, we use 80% less plastic,
we save 85% waste volume and cause 65% less CO2 emissions compared to the previous packaging.
We use 100% recyclable or %-80% recycled packaging materials and we constantly renew our products,
with innovative formulas containing sustainable raw materials.
💡 Our international sustainability strategy can be summed up in 4 words: Reduce, Replace, Reuse, Recycle.
