By properly managing your salon, beauty salon or business, you ensure the growth of a profitable business.
Depending on your personal requirements, the advantages and disadvantages that exist, you can organise and showcase your salon. It all depends on what you want to achieve, based on your own needs. What is certain, in order to achieve these goals, is that we all want loyal, happy customers, service growth, the best possible products that fit the salon’s audience and the right, proper members in our team.
How will all this be achieved? By planning and executing a good marketing strategy.
Proper Operational Planning, especially after the pandemic and the quarantine we have been through, is something that is required!!!
Envision the ideal salon and plan your success strategy
Set priorities, taking into account the figures, values in terms of income, expenditure and forecasts. Nothing can magically happen overnight, so create a list of actions with a series of procedures to achieve your goal.
Grow the customer base by frequently monitoring monthly performance and workflow
throughout the year. A good way to achieve this is through the internet!
Some smart ideas to either gain new customers or retain old ones are to offer discounts on services and products, membership cards, gifts (samples to try, various gadgets provided by supply companies), photo and video posts on social media showing your results or some other achievement.
By increasing the frequency of appointments for some of your existing clients from 8 to 10, you will see a substantial difference and a better income at the end of the year. How will this be done? Encourage your client to schedule their new appointment during your first meeting. So there will be a schedule and eventually you will find that you will come more often. Also with the help of software, you can easily and directly communicate, inform, send text messages to your customers about anything you want to remind them or promote.
Sale in addition to services… and products
Increasing even a single service or product during an appointment, according to the American portal “The Salon Business”, can increase sales by an average of 40%. The way to do this discreetly and correctly is during the course of providing a service and as you explain what you do and the result of it, to recommend the products you use. The best effect on your customer’s psychology will be if you really suggest what he needs even if it is from other companies and not just convince him that this company has these 5 products… buy them. The more differentiated the offer, the greater the chances that it will capture the attention and needs of customers.
High quality services and products
We all want the best. If the best is only a few euros more expensive than the plain and ordinary, it will certainly entice your customers to pay for it, since for only 4.5 euros more, they will have a higher level of satisfaction and result. Think about how a hair treatment, a massage or a deluxe shampoo could increase your overall revenue.
And now that we’re talking about revenue. When did you last revise your price list?
Cost and waste reduction
Even if you haven’t managed to increase your customers, you can still make a profit by reducing your costs. Every salon has different needs. Have you ever thought about how many bottles of paint you waste, and how many tubes you could consume if you did a little good stewardship and saving? By working with better procedures for using and procuring products, even temporarily or during certain periods of the year, you will certainly save at least a small amount of money. In any case, it is necessary to regularly review the expenditure to get the maximum of income and profits.
Think about business opportunities and alternative forms of income
Identify new business opportunities outside the salon by starting with the skills and strengths you already have, thinking about how they could be used in other ways.
What does a hairdresser do? What occupies him and how can he use these occupations profitably, outside of the hairdresser’s shop?
Theoretical and practical knowledge, about haircutting, combing and colouring hair, acquiring a space for your salon, a recognized name in the industry, good partnerships with product suppliers , followers on social media platforms, professionally correct staff.
And what else can you do in light of the above?
You can become an ambassador or supplier of a product or service, promote specific products on online channels and social networks, make online sales, either by creating a site or through e-commerce channels, upload tutorials for professionals and customers on YouTube and receive revenue from the videos. You can also deliver training courses for other aspiring hairdressers, either independently or in cooperation with schools and companies. Finally, have you considered renting out your privately owned salon space for parties or events for other companies?
Right workforce -team
Following all of the above, increasing your income stream is to be expected.
For better or worse though, you will no longer be able to control everything so concentrate on finding the right people for the right positions. One of the most important things a business needs to excel is the right team.
