Phoebe Dynevor, the first Global Brand Ambassador of the weDo/ Professional brand
Phoebe Dynevor partners with weDo/ to act for positive change
Phoebe Dynevor has been announced as weDo/ Professional’s first Global Ambassador, championing actions for positive change.
Phoebe Dynevor, the British actress best known for her role in Netflix’s BRIDGERTON, is teaming up with weDo/ Professional to spread a new message of positive change, offering new ways to care for hair and the planet. As the brand’s first Global Ambassador for positive change, Phoebe will work with weDo/ to seek out more sustainable hair care routines, while highlighting the importance of working together to reduce our impact on the environment.
As she said “It’s more than a brand, it’s a mindset, a call to action, a community. ” A phrase that fits perfectly with the philosophy of weDo/.
To make this action with a positive impact on society a reality, weDo/ is partnering with Plastic Bank, who are committed to preventing 8 plastic bottles from entering the ocean for every product sold. The partnership has already stopped over 10 million plastic bottles, and this number is growing.
Phoebe Dynevor on her collaboration with weDo/:
“In the world we live in today, there is a pressure to look good and do good deeds, while we are all looking for ways to help the planet by simply changing our daily habits or the products we choose,” says Phoebe. “I want to be part of this effort to protect the planet, and this is one of the main reasons for my collaboration with weDo/.
“Starting to use hair and body products created from naturally derived ingredients can be a game changer. This that I love in weDo/ is that they managed influence a lot of people to change habits and act together, while creating products of outstanding performance.”
In the video below you can see her message Phoebe Dynevor:
A few words about the weDo/ Professional
weDo/ Professional has developed a range of minimalist products that are silicone and sulphate free, as well as being certified by the Vegan Society and Cruelty Free International. Developed with scientists in professional hairdressing workshops and in collaboration with hairdressers, each product is designed with professional performance in mind.
The unique technology without silicones makes their composition particularly effective in improving hair.
The products use different combinations of power ingredients such as ethically sourced murumuru & cupuaçu butter, olive oil, macadamia oil and bamboo water to nourish and protect hair leaving it soft and healthy. The packaging of weDo/ Professional products is made from recycled and recyclable materials, in accordance with the principles of the circular economy.
Η Cecile Jolly, co–founder of weDo/ for the Phoebe Dynevor , a woman advocate for positive change.
“The brand has been fortunate to meet personalities along the way, to date, who share the same ideas. Experts, scientists, consumers and change makers who all share a common vision but work together with the weDo/ in different ways,” said Cecile Jolly, co-founder of weDo/.
“Today, this adventure takes on a new dimension and we are excited to welcome Phoebe to the weDo/ family. She is an authentic fellow traveller of positive change who uses her influence only for good. Her passion for what we strive to do at weDo/ is a true inspiration to us. Together with Phoebe, we want to invite more people to join the journey to a more responsible grooming routine, and to get out there themselves to take action for positive change.”
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