The power of Metal Detox, now in a high protection cream
In collaboration with professional hairdressers, L’Oréal Professionnel expands the Metal Detox range with a new leave-in cream
that offers high protection against metallic elements preventing hair breakage
and the alteration of the colour effect.
L’Oréal Professionnel presents its new leave-in cream to protect all hair types from minerals,
UV radiation and heat.
This new product comes to complement the iconic, but also much-loved, now, Metal Detox series that has been developed
together with professional hairdressers.
“MetalDetoxLeave-in Hair Cream is an excellent choice for any hair type, in the right amount
or in combination with other products’,
explains US-based dyeing, balayage & drying expert Sebastian Langman .
“Its formula is unique: it’s a creamy gel, which is very special and not at all unexpected.”
says Brazil-based dyeing, balayage and also drying specialist Washington Nunnes.
Shampooing by washing, the minerals contained in the water gradually penetrate the hair
leading to breakage and discoloration.
The innovation of the Metal Detox series includes the molecule of Glucoamine, a fairly small molecule with the ability to penetrate
in the hair, but also removal of metallic elements.
The must-have Metal Detox High Protection Cream ensures multiple benefits:
High performance against hair breakage,
long-lasting colour, high protection against heat, but also high protection against UV radiation.
It achieves excellent results against both hair breakage and color alteration.
- Light, creamy texture that is absorbed immediately.
- Protects hair from UV radiation, oxidation and heat up to 230°C**.
- Hydrates hair for 72 hours: intensive hydration.**
- In addition it controls frizz with long lasting: 83% more discipline.**
- Ensures 6x better shape.**
- Finally it is Danish for every hair type.
“Its benefits are impressive, with very visible and noticeable results: it leaves hair smooth, soft and shiny,
while at the same time closing the gap.”
says Brazil-based dyeing, balayage & drying expert Washington Nunnes.
* UV filter for protection mainly from UVB rays.
** Organometric tests.
*** No effect on drying, optimized pigment deposition.
Instrumental test: Metal Detox treatment + technical service + Metal Detox shampoo + Metal Detox mask.
**** Organometric test: Metal Detox Concentrated Oil.
Inside the hair: L’Oréal Professionnel’s discovery of protection from minerals,
now combined with UV filters
The leave-in cream is enriched with Glucoamine, the only molecule that has the ability to remove
the metal elements from the inside of the hair.
The revolutionary Metal Detox protocol -protected by 9 patents- puts an end to hair breakage and color deterioration. Now, the Metal Detox range is renewed with a new formula that also provides protection against radiation.
After 7 years of research in collaboration with the University of Ioannina, L’Oréal Professionnel has discovered that the minerals that accumulate in the hair cause breakage and colour alteration.
During the dyeing service, the metal elements inside the hair interact with the oxidants in the dye
leading to breakage, but also less reliable paint.
Now, thanks to Glucoamine – the innovation of the series, the integrated Metal Detox protocol,
which includes shampoo, mask, a concentrated oil, and now the new leave-in cream,
changes the standards in hair care by ensuring 97% less breakage**** and 100% reliable color results.*** By professionals, for professionals and for everyone who is passionate about hair.
For maximum protection.
A new, wonderful Metal Detox experience
This new cream with its very light texture protects against the damage caused by UV* radiation,
which dehydrates the hair creating friction, roughness and, eventually, hair breakage.
The composition of Metal Detox Leave-In Hair Cream contains 1% Glucoamine, an ingredient that removes minerals
like copper and protects the hair with a wonderful, creamy formula.
“The application is very nice and pleasant: it spreads easily, and doesn’t leave any greasiness in the hair.”
says US-based dyeing, balayage & drying specialist Sebastian Langman.
A fragrance with a unique signature
Lemon and bergamot on the top notes meet lemongrass in the heart of the fragrance,
while the creation is complemented by warm gaiac wood and amber in the base notes.
New Metal Detox Leave-in High Protection Cream: the result of a collaboration
This new innovation instantly moisturizes the hair, but also protects it from heat.
With the participation of professional hairdressers and scientific researchers in the development process of its products,
L’Oréal Professionnel is able to create innovative and effective solutions, contributing to the upgrading of the industry.
For the complete Metal Detox protocol, see here.
The new Metal Detox High Protection Cream is available in salons and online.
