GET INSPIRED BY REDKEN! – WORKSHOP

REDKEN WORKSHOP

REDKEN, the number 1 professional hair care brand in America, successfully held the educational workshop “Get Inspired by Redken”, on 21/03/2022 at The Hub Athens.
A small taste, with the view of HairdressingNews.com.

Redken Artists

For the first time in Athens…

Direct from 5th Avenue in Manhattan, Sherri Doss, Vice President Global Education Redken & DJ Sparkles, brought a New York City vibe to the Redken workshop. She spoke about the values and vision of the brand and stressed that the mission of the brand is to help every professional hairdresser.

The baton was passed to…

The talented Marco Arena & Michelle Marshall, Global Redken Artists, where they brought attendees all the latest trends in haircuts and colour for 2022.
Specifically, Marco Arena showed the professional hairdressers all the new trends in haircutting while Michelle Marshall inspired by the Pantone color of the year “Very Peri” created an ultimate Redken look using of course “Shades EQ”, the semi-permanent conditioner-like dye that gives shine and unique shades to the hair.

“Learn better, Earn better, Live best.” Said the Global Redken Artists.

Of course, the workshop could not miss the Greek Redken Artists!

Their role was particularly important as they guided the professional hairdressers step by step with the Global Redken Artists to implement the trends in their salon!

Ms. Vasiliki Mahaira, Brand Business Leader Redken said.

“A day full of education, inspiration, creativity and energy worthy of Redken! The Brand spark was alive, diffused and clearly contagious to all the professional hairdressers, who after 2 years of not meeting face to face, showed enthusiasm and exchanged creative views.”

Mr Konstantinos Moustakas, Educational Manager Redken said.

“Thank you so much to Sherri Doss & the Global Redken Artists for being with us today and to the professional hairdressers of course who attended “Get inspired by Redken”!
A workshop full of energy, power and confidence, just like the brand itself.
Redken’s goal is to help and educate professional hairdressers.
Stay tuned for the next Redken workshops to come in the future!”

The pulse and energy of the workshop took off with DJ Sparkles who played music on the specially designed DJ set that had been set up to entertain the professional hairdressers and the Redken team.

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Redken invites all Professional Hairdressers to the Facebook Community of the “Redken Power Network”!

ABOUT REDKEN 5th AVENUE NYC
Redken 5th Avenue NYC is a professional hair care and colouring brand that belongs to L’Oréal’s portfolio of professional hair care brands. Its aim is to provide inspiring education, innovative products and unparalleled creativity to both hairdressers and clients. With a strong presence backstage at Fashion Week in New York, London, Milan and Paris, Redken is pioneering, setting the pace and launching big new hair trends.

#redkengreece #redken #redkeneducation #redkeneducator #learnbetter #livebest
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