Sunday, May 19, 2024

Blond Absolu, for perfect blonde by Kérastase

You Dare, We Care!

At Kérastase we say yes to blonde.

Introducing Blond Absolu, our first range dedicated exclusively to the care of blondes.
Every type and tone of blonde.
So now you can dare to take a small or big step towards the blonde of your dreams.
Thanks to Kérastase, opening has only one rule – care.

Blond Absolu is the first line of ultraviolet pigments for the open hair.
For the first time, a specially designed range is created that meets the fundamental needs of the blonde – care
of hair and perfecting the tone.
So for the first time, all the proven restorative benefits of Hyaluronic Acid are harnessed,
in combination with the naturally resistant Flower of Edelweiss.
For the ultimate blonde care.
In whichever blonde you choose.

The blonde is diverse.
There is no such thing as a single blonde, a single reflection of beauty and femininity.
And that was our inspiration.
So for the first time, we are creating a skincare range dedicated to the diversity of blonde.
The result is Blond Absolu: a groundbreaking achievement in colour care and maintenance for the brightest blonde.
Your blonde.

Kérastase’s advanced research breaks conventions, searching for the most effective ingredients
that will meet the dual need of blonde hair.
In the past, conventional products for blonde hair had only one mission:
-Or the neutralization of sub-tons
-Or the repair of hair.
Why not do both?

For the first time, Kérastase combines two key benefits in BLOND ABSOLU:

Absoluteredress:

Deep conditioning, for smoothing and uniformity.

Total neutralization:

Intensive neutralization of warm tones, which brightens any kind of blonde.

Drawing inspiration from skincare formulations, Kérastase creates a powerful complex for the skin.
active ingredients that meets the needs of even the most “extreme” blonde.
All products in the Blond Absolu range are enhanced with the unique power of hyaluronic acid + Edelweiss flower.
And, for the first time in blonde care, ultraviolet neutralizing agents.

Blond Absolu revolutionizes the care of blondes, also combining deep hair repair
by intensive and sustained neutralization.
Six products combined in specially tailored rituals for bathing, grooming, and care
and the styling of blonde hair.
The hair is restored in depth.
The powerful ultraviolet agents counteract unwanted warm tones and brighten your blonde colour.

Download

BAIN LUMIÈRE (moisturizing shampoo for bright blonde).
Moisturizing shampoo that brightens dry hair and hair with highlights.
Its cool, transparent gel formula is rich in highly moisturizing agents,
giving the hair a light and extra soft feeling of freshness.
It moisturizes deeply and with long-lasting hydration.
Gently detoxifies from dirt and the factors that cause dullness.
Smoothes the hair for a light touch from root to tip.
Brightens the natural shine of the hair.

Key Active Ingredients:
Hyaluronic Acid + Flower of Edelweiss

BAIN ULTRAVIOLET (purple shampoo against unwanted hot tones).

Composition with blue + purple pigments, for neutralizing warm tones and instantly brighter blonde.
This wonderful shampoo, with its iridescent composition in the color of dark purple, is your daily dose of remedy
for your blonde hair.
It directly neutralizes orange and yellow undertones.
Restores shine and softness.
Finally, it enhances the brightness of the color.

Key Active Ingredients:
Hyaluronic Acid + Flower of Edelweiss

  • Ultraviolet Neutralization Factors Tone Level:
    From orange-yellow to very light yellow + grey.

Care.

CICAFLASH ( intensive strengtheningcream ).
The new protagonist.
In one tube, all the restorative care power of a mask with the wonderful, lightweight feel of a cream.
A creamy gel with an incredible iridescent lilac texture that will become a must-have for every type of blonde.

CICAFLASH gives you the opportunity to live your blonde with absolute confidence:
-Immediately rebuilds the hair.
-reduces breakage by providing the hair with smoothness and uniformity.
-Creates a long-lasting shield against everyday corrosion.
-Hydrates deeply, without weighing down the hair.

Key Active Ingredients:
Hyaluronic Acid + Blossom Edelweiss.

MASQUE ULTRAVIOLET ( anti-warm tone mask for perfect blonde).

Mask of exceptional care and intensive neutralization.
Its lovely creamy formula contains purple pigments for long-lasting action against orange tones and yellowing.
Its rich lilac texture penetrates the hair restoring shine and brightening the blonde.
Neutralizes orange & yellow undertones, for perfect blonde.
Reconstructs and nourishes the hair in depth.
And finally it offers shine and softness.

Key Active Ingredients:
Hyaluronic Acid + Blossom Edelweiss.

  • Ultraviolet Neutralization Factors Tone Level:
    From yellow to very light yellow.

Loading.

CICAPLASME (thermoprotective hydration serum)
Stronger hair: Thanks to its comprehensive action, this strengthening serum, which does not need rinsing,
protects the hair from heat.
Use during the day or overnight for smooth, protected, and ultra-soft hair.
It therefore reduces breakage by giving uniformity to stressed areas of the hair.
Lightly shields the ends of the hair by reducing split ends.
It protects against external aggressive factors.
It provides thermal protection up to 230°.
And finally it deeply restructures the hair during the night.

Key Active Ingredients:
Hyaluronic Acid + Blossom Edelweiss.

BOOSTER CICAFIBRE (strengthening booster for after opening).

This most recent addition to the Fusio-Dose – Kérastase’s exclusive range of personalised,
professional rituals; it therefore offers intensive repair, restoring the integrity of the hair after the opening. Enriched with Vitamin E, BOOSTER CICAFIBRE restructures and smoothes the hair surface.
It is also available as part of the Homelab programme, to extend the pampering experience at home.
Instantly restructures the hair.
Protects the hair structure.
It stops oxidation by stabilizing the color.
It repairs the hair after chemical, thermal and mechanical stress.
Facilitates styling without weighing down the hair.

In addition to the haircare with the Blond Absolu series, the ideal result will also bring the combination with the ritual
Fusio Dose in the salon.

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