Saturday, December 9, 2023

Be your Best. The new business empowerment programme for women in the hairdressing industry, by L’Oreal Professional Products & Women On Top

Be your Best.

For the first time, a holistic programme aimed at personal and business
empowerment of women hairdressing professionals

Athens, 16 March 2022

L’Oréal Professional Products, true to its commitment to support hairdressers every step of the way, recognises the need to support women professionals in the industry and creates the first personal, business and financial empowerment programme, Be your Best. The programme is supported by Women On Top, and aims to train, familiarise and develop the entrepreneurial skills of women in order to develop their personal and professional future.

For more than 110 years, L’Oréal Professional Products has…

For more than 110 years, L’Oréal Professional Products has stood by hairdressers and hairdressers. As a leader in the beauty industry, he makes sure to systematically invest in their professional development and training. This year, it is taking the initiative to support women in the industry who make up a large percentage of the industry’s workforce. For this reason, in collaboration with Women On Top, she is creating this holistic empowerment programme that covers three main themes, personal, business and financial empowerment. Its vision is to make a long-term positive impact on women in the industry and provide them with all the necessary tools to face the daily challenges.

Maria Korali, General Manager of the Professional Products Division of L’Oréal Hellas, said:

“For more than a century, L’Oréal Professional Products has been dedicated to supporting the hairdressing industry in every way possible. Through constant communication with professionals in the field, we have established and developed a relationship of mutual trust with them. The majority of our branch is made up of women. Women who are called upon every day to cope with many different roles, always focusing on care and contribution. With the new program, Be your Best we want to give back to this caring. By offering them the opportunity to develop new skills and competencies. Skills that will boost their confidence and knowledge in business. By empowering women in the hairdressing industry, we are laying the foundations for their successful careers today and in the future. While at the same time contributing to the continuous upgrading of the hairdressing industry.”

Penelope Theodorakakakou, Co-Founder of Women on Top, said:

Women’s professional empowerment is a strategic priority for Women On Top, which is why we are particularly excited about the design and implementation of the empowerment programme for women in the hairdressing industry, Be your Best, which we are co-organising with L’Oréal Professional Products. Through this programme we will be able to support even more women to develop new skills related to their personal and professional development, to get in touch with tools and methods for sustainable business development and financial skills, while giving us the opportunity to engage with a dynamic community of women and promote their networking.

The Be your Best programme consists of two modules.

Α. The first module of the programme includes 3 web-based daily seminars, which will focus on the theme of women’s personal empowerment and will have an experiential and interactive character. These seminars are offered by L’Oréal Professional Products free of charge, are open to all women in the hairdressing industry, whether they are salon owners or employees, and are conducted under the experienced guidance of Women on Top trainers. Through their participation, women will be able to further develop their skills and learn to effectively manage the challenges of everyday life.

Β. The second module of the programme consists of a seminar cycle focusing on personal, business and financial empowerment of women. This course will be aimed exclusively at female salon owners and will last for 2 months. Through the seminars, participants will have the opportunity to attend courses on entrepreneurship, financial management and green growth. In this way, salon owners will be able to acquire valuable tools and knowledge to manage their business more effectively and confidently claim a stronger professional future.
The Be your Best programme is part of L’Oréal Professional Products’ long-standing objective to continuously enhance the role and image of hairdressing professionals, to recognise the multiple added value of their services in our psychology and to acknowledge the hairdressing community as an active participant in society.

About L’Oréal.

For more than 100 years, L’Oréal, the world’s leading beauty company, has been dedicated to one thing: meeting the beauty expectations of consumers around the world. Our purpose – to create the beauty that moves the world – defines our approach to beauty that is inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and the ambitious sustainability commitments in L’Oréal For The Future, we offer every person around the world the best in quality, efficiency, safety, honesty and responsibility, while celebrating beauty in its infinite multiplicity.
With 85,400 dedicated employees, a balanced geographic footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hairdressers, duty free retailers) in 2021, the Group achieved sales of 32.28 billion. euro. With 20 research centres in 11 countries around the world, a dedicated Research and Innovation team of 4,000 scientists and more than 3,000 technology professionals, L’Oréal is focused on inventing the future of beauty and becoming a superpower in the field of Beauty Tech.

More information at

About Women On Top

Women on Top is an organisation dedicated to women’s professional empowerment and equality at work. Founded in 2012, it has since created and attended over 1,000 mentoring partnerships and has trained over 1,500 unemployed, employed and self-employed women in professional development seminars. At the same time, through the Women On Top in Business initiative, it provides training, consultancy and project management services to businesses and organisations that wish to make equal representation of women in the labour market a reality. Finally, it has developed a broad platform for communication and content production (surveys, articles, podcasts, events, etc.), aiming to build dynamic communities around the goal of gender equality, to promote positive and strong female role models, as well as to inform and raise awareness of gender equality issues among the general public.


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