Saturday, May 18, 2024

Athens Fashion Week 2023 : Hairdressers and designers collaborate for a stunning result

The 32nd Athens Fashion Week opened its gates at the impressive venue of The Ellinikon Experience Park!
The longest running event of the Greek fashion industry, Athens Fashion Week returned renewed,
with a summer mood for 5 days full of creativity, glamour and many surprises.

The main venue of Fashion Week is for the first time “The Ellinikon Experience Park”
which is within The Ellinikon, the largest urban regeneration project in Europe, undertaken by Lamda Development.
“The Ellinikon Experience Park”, a 75-acre experiential park with more than 900 trees
but also 80,000 plants of Mediterranean varieties, marks the beginning of a new way of life, full of experiences,
images and emotions, next to nature.
So this is the first part of the large Hellenikon Park that will be handed over to the public in the next few years.
The site is dominated by three air force hangars, which have been declared New Monuments by the Ministry of Culture.
The park has been designed and built according to the principles of sustainable development, marking a new,
a more environmentally friendly approach.

The second day of Athens Fashion Week 2023 had it all

The second day of the 32nd Athens Fashion Week started with the creations of Vassilis Zoulia
and Maison Zoulias’ pret-a-porter collection called “Garden Euphoria“, A/W ’23-’24,
while his imaginative jewelry Pericles Kondylatos once again presented his creations in a unique way.


This was followed by the Daphne Valente with her collection “Flora Graeca” inspired by the botany book of the same name,
stressing the necessity of respecting nature before it is too late.


The second day of Fashion Week closed with the A/W ’23-24 collection of the brand Parthenis .

The hairdressers who collaborated on the gorgeous hair of more than 60 models who showcased the designers’ creations were:
-Members of the artistic team of Digidal Hair Academy by Maria Dretaki and more specifically:
Ο Ioannis-Idomeneas Michalodimitrakis


and the Maria Pantazopoulou


Georgia Bafa


– Η Sandi Rama


– Η Georgia Salouni


-And the artistic team MISEL GROUP and more specifically:
Ο Cleanthis Kefalas


Η Elizabeth Delandria


And the Nikos Kefalas

This season, Athens Fashion Week aimed to raise awareness for the environment and promote sustainable fashion.
In the context of social offer and sustainability activities, this season, Athens Fashion Week
supported the important work of the global non-profit, environmental and humanitarian organisation we4all
and part of the ticket proceeds were used for reforestation and tree planting in affected areas of Greece,
while during the event there was an installation of trees and flowers curated by we4all.


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