The Alternative show, the biggest hairdressing show in Europe, returns to its natural space again this year,
40 years since its first edition, it bears the stamp of Alfaparf Milano Professional,
the No. 1 Italian professional hair care brand worldwide!
The internationally renowned Alternative show is a fact and Alfaparf Milano Professional will be its main sponsor,
coming to stir the waters of creativity and imagination!
Get ready for a unique two-day show, on October 8 & 9, dedicated to the world of hairdressing,
of the new trends in the field and with a very artistic show starring, but what else, hair!
The big meeting of hairdressers!
Once again, professional hairdressers from every corner of the world will meet in an impressive exhibition space,
in a brand new catwalk, to meet and watch the presentations and the creations of hairdressers,
who have written and are writing their own history in the field of hairdressing and have already left their own unique mark.
Two days full of colour, fantasy and surprises and all this will happen on the stage of the world famous Alternative show!
Contests, on its 40th anniversary, this year’s show is entitled “Legends” and the best creations will take to the stage
in the award categories, to claim the title of winner.
One of the stars of the show will be the one and only Rudy Mostarda, as Global Creative Director of Alfaparf Milano Professional,
where it promises to offer powerful moments, inspiration and excitement, reminding once again all that makes
so special to the hairdressing community.
So we are going to the biggest hairdressing catwalk in the world, theAlternative show, the biggest celebration and
recognition of the industry, which continues to inspire thousands of professionals around the world
and create additional trends and inspiration.
For more information about the show or if you wish to watch it in person,
contact TES COSMETICS, exclusive distributor of Alfaparf Milano in Greece, at the following contact details:
Telephone: 213 007 0170
Mail: info@tescosmetics.gr
But also on social media, Facebook and Instagram!!!!
