Travel to the world of Avant Garde!

Immerse yourself in the magical world of hairdressing through the experiential seminar of Avant Gardeand become an artist in your own style! Welcome to the...

Be the professional you want to be!

It's time for you to take the next step to become the professional you dream of!Start on your own path and follow a path...

Meet the Design Art Academy!

A new way of training will open up new horizons in your work, through the Design Art Academy!Its purpose is to retrain the creative...

The world around prosopology!

Prosopology as a course can provide valuable insights for the artistic approachof a beauty professional, allowing them to create personalized styles that showcasethe personality...

The power of makeovers : Change Style and fill yourself with confidence

Surely if you have been following me , lately you will have seen our new project of makeovers!As in the two previous makeovers, our...

Ideas for haircuts over 65!

Are you 65 or older, and thinking about changing your haircut?Are you a hairdresser looking for fresh ideas to suggest to your clients?Together we...

Renewal with makeover!

A hair makeover can completely transform your look and give you confidence. As in any renewal process, in the case of Malamatenia, the process...

Do you also have dry skin on your head?

Find out what causes dry skin on the head, how to treat it and tips to prevent it!

Get inspired by an impressive hair makeover!

An impressive hair makeover that can inspire you and give you ideas for your own makeover!

Hairdresser or Artist? Avant Garde Project

Transform yourself from Hairdresser to Artist, through the experiential training of the Avant Garde Project!

Everything about the highlights!

Everything you need to know about highlights, a highly sought-after service, before you make your appointment at the salon!

Why does blonde hair turn yellow?

A common question, but also a frequent phenomenon is yellowing in blonde hair and its causes. Together we will try to analyse the reasons...

Why do keratin treatment!

Keratin treatment is an excellent choice for smooth, shiny and healthy hair. Read all you need to know about it!

Dandruff : Causes and treatment!

Dandruff is a very common issue. What are its causes and how can we fight it?

Pictures from the Met Gala 2024!

Let's take a walk together until the Met Gala 2024, to see and analyze the 3 looks that caught my attention!

Backstage Athens Fashion Week 2024!

Watch the whole backstage from Athens Fashion Week 2024, and live this experience with us, always with L'Oreal Professionel!

Do you want your hair to smell great?

Having your hair smell nice is definitely an extra in your look! Here are tips on how to do it!

Preparing for show!

The preparation of the show of the Avant Garde group, the Design Art Academy, took place and look what we all created together!

The importance of social media for your business!

The importance of using social media for your business is very important. Have you made the decision to start one yourself?

Why hair frizz and how to deal with it

Having your hair frizz is definitely something very annoying. Today we analyse why this happens and how we can avoid it!

Keratin Treatment – Myths and Truths

Learn all about keratin treatment, an option that gives you healthy and shiny hair, without frizz!

Bridal hairstyle: Ideas and inspiration!

Are you getting married? Get ideas and inspiration for perfect bridal hairstyles, modern, commercial and stylish, perfect for you!

ALL STAR MASTERCLASS day!

All star masterclass, a day of inspiration, knowledge and creativity, from pros to pros, organized by L'Oréal Professionel!

Tips and Ideas for White Hair

It's a fact that over time, our hair changes and this is normal. How can we take care of our white hair and...

Cyclic Glam Collection by Design Art Academy!

Get to know the Cyclic Glam Collection of Design Art Academy, train yourself and make your work stand out!

How to change your professional life!

It's time to change your professional life. How? Get trained and become the influencer of your business!

5 mistakes you make with your hair!

Our hair is an important part of our image and there are several mistakes we make in caring for it. Together we analyse 5 of them!

The new fashion trends in hair!

The new fashion trends in hair, for haircuts, colors and hairstyles! Get informed and get ready for your Renewal!

Idea for a great hairstyle, quick and easy!

Create a quick and easy hairstyle in just a few steps and upgrade your look without any effort!

Styling for curly hair!

Get gorgeous curly hair and curls with grace and vibrancy in quick and easy steps!

Looking for the Ideal Hairdresser?

Advice and tips on how to choose the ideal hairdresser that suits you and will become your Stylist-Hairdresser!

How to use electric scissors correctly!

Do you know how to use electric scissors properly? Learn, with tips and advice and protect your hair from the heat!

How to lengthen your hair!

Tips on how to lengthen your hair, naturally! Long hair, shiny and healthy for you!

Tips for rich heavy hair!

Tips for rich heavy hair! Ideas and tips for your hair that is thick, thick and/or coarse.

How to use SteamPod?

❤️Πώς to use SteamPod? We analyze the heating tools together and start with the king, the #steampod ! Do you know how to use it properly? Do you know its advantages?

How to make a French braid!

A French braid is a hairstyle that always guarantees you neat and beautiful hair. Learn to do it step by step!

Solutions for white hair!

Are you looking for solutions and ideas for your white hair? You will find everything you need in my new text!

Easy and quick hairstyle for long hair!

Easy and quick hairstyle for long hair! For you, whether you're a hairdresser or not, if you get your hands on it, you'll love it!

Make wavy hair without heat!

Wavy hair without heat! Create a beautiful and elegant hairstyle without any heat and protect your hair!

Tips for thin hair!

For you who are concerned about your thin hair and are looking for the right advice, this article is for you!

3 Haircuts for short hair!

3 suggestions for you who want change and invest in something special, unique and very stylish! A feminine and elegant short haircut!

Haircut to look younger!

Hair cut to look younger! A form of "lifting", with the only intervention being a nice haircut! It will show you younger and refreshed for the new season!

Bubble Cut: The trend of the autumn!

Bubble cut: the autumn haircut trend that we are going to see everywhere this year! With influences from the 90s, it's here to stay!

Meet Mary Katrantzou!

Mary Katrantzou is an internationally recognized designer of the world fashion. Let's get to know her better together!

Decapage: trust the experts!

Decapage is a complex and demanding technical procedure and that's why you should trust the experts!

The inventive Iris van Herpen

Iris van Herpen has put technology into fashion and vice versa. Read about her career, but also get inspired by her creations.

The reality about keratin!

Keratin is a very popular service in the salon! But do we know its characteristics? Share it with your clients!

5 Alexander McQueen creations that made history!

5 Alexander McQueen creations that made fashion history and will be remembered for their style and aesthetics!