Technology and hairdressing
How can we harness the power of technology within the salon? Furthermore, how can technology enhance our efforts to increase profits?
Read my article and change the rules of the game… to your advantage!
When we hear the term “marketing” we immediately think of ways to increase our salon’s clientele. However, what about our loyal customers? How can we reward them for the loyalty they show us?
LoyaltyWeb
It’s a program that technology gives us and we can use in the salon.
Indeed, it is very friendly and easy to navigate. First, you give the customer a loyaltycard which you link to their mobile number or email. The card converts euros into points. Then, you set prizes and by completing the points limit the customer wins! Once they reach the limit you have set, they will receive a message informing them that they can redeem their gift by contacting the salon. As a gift, nominate anything from a hydrating and reconstructive treatment to whatever other tempting thing you can think of. So, she gets a gift that you enjoy too: beautiful hair with health!
Digital signage
Technology in the salon with a screen! In the most elegant way, with a digital screen, you can display images of the latest trends of the season as well as the corresponding resale products necessary to make them happen. In addition, using the QR code, they will be able to see on their mobile phone the menu of your services, your creations, as well as the offers of the week. It is the most relevant today ,of the contactless era due to covid!
promo spot
Picture this: you, in the salon, listening to your favourite radio station with your clients… Then, you hear the salon’s promotional spot from the salon’s speakers. Perfect? Quite simply, with an automated system for inserting audio messages at predetermined intervals. At the same time your business brand will be advertised within the space, as well as any offers or even resale product presentations. Use the power of technology in the salon to your advantage!
Evaluation of services
Another application of smart technology in the salon is with Smiley images. Record and discover your performance and where you can improve your customer service. The 4 Smiley images are accessible, anonymous and easy to use. Not only do they encourage interaction, but they also increase customer engagement and give you up to 20 times more response to reviews than review forms. This will make it easy for you to identify when and where improvements are needed.
The evolution of technology is changing rapidly and we should seize the opportunity and move forward using it in the salon.
Are you going to be left behind?
Yours sincerely,
Yannos Mindilonitis
