L’Oréal Professionnel Paris presents the ultimate Smoky Hair technique for de-grading cool shades inspired by smoky make-up.
L’Oréal Professionnel Paris, the number one brand in professional hair care, presents Smoky Hair, the new trend in hair colour, along with seven new shades in its Majirel & Inoa professional hair dyes, already tried and loved by millions of women around the world.
Inspired by smoky eye makeup, the Smoky Hair technique creates a stunning de-tinting of cool shades in the hair, perfectly tailored to each woman’s needs, which only a L’Oréal Pro Colorist could achieve.
The result? Unique professional looks with multi-dimensional and shiny hair, which highlight the personality of every woman.
PROFESSIONAL, PERSONALIZED COLD DE-GRANITE EFFECT, EXCLUSIVELY IN THE SALON
Each personalized look is created by L’Oréal Pro Colorists, by applying 2-3 customized shades from the darkest at the roots, to the lightest at the lengths and ends, blending the different shades together where they meet.
With the new INOA shades you will achieve the ultimate smoky look on light bases. Create multi-dimensional, shiny results with the power of the most innovative ammonia-free dye.
With the new Smoky shades of Majirel Cool Cover & Majirel Cool Inforced you will achieve 100% coverage and multi-dimensional colour through a professional result.
A few words about L’Oréal Professionnel Paris
Since 1909, L’Oréal Professionnel, the leader in professional products, has been pioneering innovative products, techniques and services for hairdressers & consumers. Investing in the continuous training of professional hairdressers, L’Oréal Professionnel collaborates and co-creates with some of the most talented hair artists in the world, always inspired by that “je ne sais quoi” that still characterises French philosophy and aesthetics today.
More information: https://mediaroom.loreal.com/
