Have you been wanting a change in your space for a long time? Whether it’s a renovation or a simple renewal of your space, you’ve done it!
And now?
Now is the time to communicate this new change and renewal of your space!
But how to inform your customers quickly and effectively?
Let’s go over in this article in Hairdressing News the most popular and easy ways!
social media
I bet it was the first thing that crossed your mind! What could be simpler?
A Story, a post, some videos with
Behind
the
Scenes
Sneak Pics, from the renovation and definitely a
Count Down to Story just before your venue reopens to the public!
Social media is the easiest and quickest way to communicate this change.
We would suggest that you run an advertisement to help you.
Don’t forget to write to your followers so they can share it with their own followers.
Tell them “Spread the good news!”
And of course, if you are going to combine it with an event, let them know!
Read on to learn more about the event!
Shop window
As important as the
online presence
and the experience they have in interacting with your social media profile,
so is the in-store experience of every customer!
So update your window, then!
Decorate the window and entrance accordingly!
Think of it as a celebration or party.
Put up a sign, either prepared by a graphic designer or improvised by you and your team,
when your budget doesn’t allow it or simply when your team has it!
An update on the renovation and when it will be finished, even with a simple notice printed on the door,
while the work is still in progress with relevant information will help, as many people pass through your shop every day.
and news will get out quickly at the local level.
After the renewal, now comes the official opening.
Turn the music up a little louder than usual to happy tunes.
The exception, of course, is during quiet hours!
Offer a welcome drink or a small treat at the entrance so that your neighbours can wish you well in your new space!
If you haven’t tried it, it’s worth it.
And if you also have female clients inside, you can give that role or position to one person in your team,
which can change every few hours!
Logo
If in the context of the renovation, you have rebranded, changed your logo etc., do not neglect to offer
your new card and encourage them once again to follow you on Social and write you a good review.
You are giving them a trigger to “connect” emotionally with you and the renovation, and all the changes it may bring to their mood or experience in your salon.
Event or Party
It’s always a good idea to have an Event!
It can be more grande or more small and simple!
The budget can certainly be adjusted accordingly.
It can be done together with the official opening after the renovation or later.
For those of you who have been renovating for a long time, it’s never too late to do an event and if you feel that you need to
is not so close in time to the renovation, you can always find another occasion, such as the Colour Festival!
And when they’re on site, you can give them a tour of the site with your team.
But when to do it? Morning or afternoon?
We recommend as best practice to be Friday afternoon, Saturday evening or Sunday.
So you don’t leave behind the smooth running of the salon, but you create an extra time for them to enjoy and enjoy your salon.
Morning time is not excluded, of course, but it is likely that weekdays will not be as well attended.
Conclusion
A renewal or renovation in your space can bring a renewed atmosphere and mark a new beginning.
a new beginning for you and your salon!
The important thing is to find the most appropriate & creative ways for you to communicate it!
Don’t just rely on word of mouth and don’t wait for them to find out
your clients alone, because it may take some time!
If you feel that you too need help to improve the experience of your clients in the salon,
you can contact us, now!
Read more of our articles here before you go and if you wish to discuss with us an issue you are facing
with your salon or beauty salon, you can book a free introductory session here.
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