The 3 unique events of Kérastase for the presentation of the new Symbiose range
Dandruff is one of the most common and frequent skin problems of the scalp.
Two billion women in the world today have dandruff, and of these only 17% use specific products.
In the battle to fight it, comes a revolutionary new series, the
Kérastase
welcomes in Greece the new Symbiose range
that combines deep, complete pampering along with a luxurious experience.
In three unique events that took place in Athens, L’Oreal Academy & Thessaloniki, Makedonia Palace Hotel,
professional hairdressers, journalists and influencers had the opportunity to learn in detail about the products
of the new haircare line against dandruff, Symbiose, from the Kérastase team.
In Athens , the two unique events were presented to professional hairdressers, journalists and influencers,
the possibilities given to women by the new Symbiose range.
See what Konstantinos Moustakas, Education Manager Kerastase, told exclusively to the camera of Hairdressing News:
In the events guests were the dermatologist Dr. Anastasia Tzouma, with the topic “Scientific knowledge about dandruff”,
AHBICH Edine, International Scientific Director of Kérastase, where he discussed the science & technology behind
from the Symbiose range and Darren Fowler, Kérastase Global PRO Ambassador, who talked to us about the right diagnosis
of dandruff from the hairdresser to the client and the ritual of Symbiose in the bath.
Special guests at the media event were journalist Mina Birakou and psychologist Marea Laoutari, who through a live podcast discussed the psychology of women with dandruff and its dehydration.
All the guests had the opportunity to visit the specially designed area and to be photographed
with the unique installation that had been created and with the products of the series!
