An online booking system is a software solution that allows existing and potential customers to
book themselves or even pay through your website and other channels,
while providing you with tools to grow your salon and significantly increase your salon ‘s
turnover
your turnover.
In this article in Hairdressing News we will talk about the advantages of online booking:
Your business is always open
One of the biggest advantages is that you can be “open” 24/7, regardless of your business hours.
So you are always “accessible” to make an appointment with any client or
client
indirectly.
Saving money and costs
Automated booking can eliminate the immediate need for an assistant manager,
optimizing daily phone calls and emails from customers.
This gives you time to be more creative with your business, as well as saving money
if you cannot afford to hire a management team.
The likelihood of human error is reduced
Online booking can eliminate the possibility of human error in administrative tasks,
such as closing and confirming the appointment and creating a
schedule
for the
hairdressers
.
It also brings everything together in one place.
All you have to do is log in and you will see your daily reservations among other details.
Like everything, online bookings have disadvantages
They give too much power to customers
Since customers have a greater view of the services they can book,
hairdressers cannot set expectations for the client until the day the booking is made.
This can make appointments more difficult to navigate and “send the ball in the customer’s court”.
Furthermore, it is not possible to specify some details that every client should know, such as the
dye shop
.
Pushing appointments to the limit
Online booking systems are not people.
So they cannot calculate the time it takes each employee individually to complete their work.
It calculates a certain amount of time per service, but not all of the
employees
the same way of working.
So many times, because of how appointments are booked, their scheduling and the
time management
are pushed to their limits.
The “wrong” appointment can be booked
Electronic reservation systems do not have the necessary expertise to guide
a customer to book the right service.
Therefore, unless they are part of a larger automation system that understands the salon‘s service, hairdressers are not getting the necessary information before they meet the client.
Conclusion
Access to the internet is important because that’s where people spend most of their time.
By using online booking correctly, you will be able to increase the
your clientele
and keep your customers satisfied. If you are not sure if this solution is right for your beauty business we can help you.
For more support, you cancontact
our occupational psychologist
to upgrade your services
and experience & service to every client that walks into your salon.
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