Kérastase launches a new era in training and welcomes Alexandros Kyriakakis to its team, who takes on the new role of Luxury Brands Expert.
As the #1 professional luxury hair care brand in the world, Kérastase has adopted the highest standards of talent for its associates. With more than 15 years of experience in the hairdressing industry, Alexandros Kyriakakis, through this new role created for the first time in Greece, will officially represent the professional heritage of the brand.
As Luxury Brands Expert, Alexandros will contribute to the promotion of Kérastase’s image and content for professionals and consumers, following the modern educational standards set by the brand, putting personalized care as a top priority.
“Kérastase is a modern brand that stands out for the superiority of its professional signature and the personalized care it offers to every woman. In the new era of professional beauty, where experience is the ultimate goal for every consumer, Kérastase is creating the role of Luxury Brands Expert to provide high quality training so that professional hairdressers can confidently offer the services that the modern woman is looking for. We are confident that Alexandros Kyriakakis, with his knowledge and experience, will contribute and develop this new role even further”, says Anna Hamalleli, Brand Business Manager L’Oréal Professional Products.
“I am very happy to be part of the L’Oréal Professional Products team representing Kérastase, a love brand for millions of women and hairdressers in Greece and around the world. Kérastase is synonymous with the confidence that beautiful and healthy hair gives. As a Luxury Brands Expert, my role is to highlight the philosophy of personalized care, depending on the needs of the hair, and how this can be transformed into an unforgettable experience, in the salon or at home”, notes Alexandros Kyriakakis.
Shu Uemura will also be added to Alexandros Kyriakakis’ portfolio as Luxury Brands Expert, thus completing L’Oréal Professional Products’ overall proposal in the training of luxury professional brands.
