Movement of Love and Evolution

I love it because it awakens the child in me that is eager to live these days like nothing else in the world... They are everywhere colorful and happy! Everything around with flickering lights and you think there's a constant music, even if it's not playing from a loudspeaker.

It is the celebration of unity and love, a time of creativity, but perhaps most importantly of all, this time of year, the "strong" help the "weak" a little more than on other days.

I had the honor to be invited to a meeting ceremony held by the Municipality of Egaleo at the "Structures of Poverty" (on the occasion of the publication of the book "Communication and Marketing in the Digital Environment and the Role of Social Media" by Gutenberg Publications, where in the book the company KYANA is a case study )

This meeting, both with the University of West Attica, which has its headquarters in the Municipality of Egaleo, and with the companies themselves, is the first of a series of events to highlight and implement the connection between the academic and business community in terms of sustainability. The companies together offer their products and services to the structures of the Municipality. They are doing a remarkable work and more than 1000 people are fed per month.

The meeting was attended by:

The Rector of the University of West Attica, Mr. Panagiotis Kaldis
The Mayor of the Municipality of Egaleo, Mr. Yannis Gikas
The Deputy Mayor of Social Protection of the Municipality of Egaleo, Mr. Elias Mandros
The President of the Department of Business Administration, Professor Apostolos Yovanis
The professor of the University of Western Attica and author of the book Androniki Kavoura
Mr. Agis Pistiolas, director of marketing, communication and export departments, member of the board, Agrino and president of our HELLA-DIKA initiative.
Mr. Herodion Soulopoulos, co-founder of APTALIKO AMKE and Mrs. Haroula Tsalipara, co-founder of APTALIKO AMKE
Mrs Alexandra Pitta-Hazapi, ceo, Attiki Beekeeping
Mrs. Maria Katsambouri, marketing manager, Attiki Beekeeping
Mr. Yannis Vassiliadis, CEO KYANA HELLAS
Ms. Anna Karagiule, Press and Public Relations Office of LOUX MARLAFEKAS S.A.
Marianna Vakalopoulou, CEO STYLISTAS start up
Ms Vicky Karantzavelou, journalist, traveldailynews
Mr. Konstantinos Danias, Media Manager, UPFIELD
Ms Margarita Stergiou, UPFIELD Public Relations Officer

This will be followed by events to launch the book with representatives from all the companies participating as case studies. In order to sign protocols of cooperation between the University of West Attica and the companies. All in the presence of academics, ministers, journalists and other high-ranking people.

The University of West Attica hopes to open up horizons to connect the academic and business communities and the Municipality of Egaleo and the companies committed to support such actions and initiatives, as has happened in the past, with the international conference on strategic innovative marketing and tourism (ICSIMAT) organized by the author and the author of the Androniki Kavoura.
For my part, I would like to say that on the day I attended the Poverty Shelters... the surprise I had at the sight of the collection of food and care products was so great, that together with the information about how many families are helped monthly and not only at Christmas, it caused me such an emotion that my hope for the existence of humanity was strengthened at once!!!
I congratulate all those who put their words into action and I wish more companies to contribute with their knowledge and their material goods so that more households are safe and happy!!!

Angela Euripides - Dimitris Kaklias

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