L’Oréal Professionnel Pariscurated the hairstyling of the fashionshows.
L’Oréal Professionnel Paris, the leading brand in professional hair care,
was the exclusive hairstyle partner of this year’s 4th Hautes Grecians,
held on Wednesday 1 June at the PPA’s Stone Warehouse.
Directly linked to fashion and hairdressing for more than a century,
L’Oréal Professionnel Paris could not be absent, therefore, from the largest High Rapture institution in Greece,
which this year supported the aims of ELIZA (Society against Child Abuse),
giving all the proceeds from the tickets sold for the ELIZA project.
L’Oréal Professionnel Paris was in charge of the hair styling for the fashion shows,
in collaboration with the leading hairdressing teams of Mod’s Hair, Haute Coiffure Francaise Greece and
#LOREALPRO Artists who undertook to showcase the stunning creations of acclaimed designers Sotiris Georgiou,
Eleni Kavvada, Deux Hommes and Atelier Loukia, through unique hair looks inspired by international trends.
Haute Coiffure Francaise Greece.
He captured the risk, sensuality and vitality of his creations
Sotiris Georgiou through light wet & dry looks on natural and organic hair.
#LOREALPRO Artists.
Together with Haute Coiffure Francaise Greece, they initially created, for the runway of Deux Hommes
personalized looks inspired by each individual outfit and with a dose of glam,
with the aim of celebrating the uniqueness of every woman.
The loose chignons and natural looks curated by Stavros Liaros,
#lorealpro Content Creative Partner together with #LOREALPRO Artists ,
highlighted the subversive and imposing creations of the new designer Eleni Kavvada and the brand 240791ek.
In addition, the dreamy creations of Atelier Loukia were completed with ethereal and feminine creations in hair as well,
with the signature of the Mod’s Hair team.
Finally for the touching tribute to Sophia Kokossalaki, the team of Haute Coiffure Francaise Greece created looks
with strict chignons that perfectly highlighted the legendary designer’s aesthetic.
Backstage
Jenny Balatsinou was also at the backstage of L’Oréal Professionnel Paris,
which was left in the hands of the #LOREALPRO Creator Nicolas Villiotis,
who curated the hair styling of the hostess of the evening.
Many guests also visited the special booth of L’Oréal Professionnel Paris,
where they had the opportunity to “experiment” with their hair color through the Style My Hair App,
but also to be informed about the products and news of the brand.
“For more than a century, L’Oréal Professionnel Paris has co-created with the world’s leading artists to offer every woman the best version of herself.
Hautes Grecians is an emblematic institution where art, in all its forms, meets fashion for a good cause,
confirming that creativity and inspiration are inexhaustible”,
declares o
George Mattellas
, Brand Manager L’Oréal Professionnel Paris.
HairdressingNews.com, was of course there!
Watch the video below to see what they told us:
Jenny Balatsinou, organiser Hautes Grecians,
Stamatis Karaiskos, Artistic Director HCF HELLAS,
Nicholas Villiotis, #LOREALPRO Creator,
Evangelia Koroupi, Education Manager L’Oréal Professionnel,
George Matellas, Brand Manager L’Oréal Professionnel Paris
Marina Zamzara, social advocacy manager L’Oréal Professionnel,
Myrto Tsouki, Product Manager L’Oréal Professionnel,
Dimitris Alexakis, fashion designer Deux Hommes,
Kirikos Vassiliadis, Mod’s Hair salons,
Nikos Kefalas, President HCF HELLAS,
Vangelis Korkidis, LOREALPRO Artist,
and Melina Tsaka, LOREALPRO Artist.
