Today, L’Oréal Professionnel, the pioneering hair brand and a trusted partner of hairdressers since 1909,
creates the first virtual hairstyles for avatar use in multiple games.
L’Oréal Professionnel creates the first virtual hair looks and enters the Metaverse in collaboration with Ready Player Me.
In collaboration with Ready Player Me, the world leader in avatars for use in multiple applications,
and joining forces with 3-D artist Evan Rochette, L’Oréal Professionnel releases the first of a series of hairstyles ,
that will give users the ability to personalise their personal avatar,
thus redefining the limits of self-expression.
Players will initially be able to choose between five hair looks that reflect their own personality.
Making interconnected virtual worlds a reality, avatars created in Ready Player Me are compatible
with more than 4,000 games, platforms and apps worldwide.
Statements
“For more than 110 years, L’Oréal Professionnel has been putting its pioneering spirit at the service of hairdressers, with the aim of contributing to
to the development of the professional hairdressing industry and to showcase the beauty of hair around the world,” says Anne Machet,
General Manager of L’Oréal Professionnel.
“We see this exciting partnership with Ready Player Me as a meaningful way to continue our journey in the virtual world.
Our ambition is to go beyond technical and creative boundaries, to offer our community unlimited possibilities of expression.
when it comes to hair.”
“L’Oréal Professionnel hairstyles are a great addition to the Ready Player Me platform.” said Timmu Tõke,
CEO and Co-Founder of Ready Player Me.
“We are incredibly excited about this partnership with L’Oréal Group, which will bring new avatar personalization options to both our platform and all Ready Player Me compatible apps and games, including
of Spatial, HiberWorld, but also VRChat.”
After the first five looks in Ready Player Me, L’Oréal Professionnel will continue next year to bring hairdressers and CG artists together, developing hair beauty and self-expression in the virtual world.
