Are you REDKEN ready?
REDKEN‘s innovation, Liquid Coloration, is a liquid dye and for sure, it is something that all professionals will love!
Why?
The reasons are many!
But the two very basic ones are, the ease of use and the less amount of product compared to cream paint.
The REDKEN pioneer.
Based on state-of-the-art science and a heritage dating back originally to the 1960s.
Started by a Hollywood actress and her hairdresser, it was the first company to take a scientific approach to hair and thus discovered the formula that remains the alpha and omega of hair care to this day:
PROTEIN + HYDRATION + ACID PH = HEALTHY HAIR.
Her groundbreaking research has revolutionized the hair care industry by launching REDKEN
at the top of the professional hairdressing market.
Today, she is trusted by more than one million professional hairdressers in the USA alone.
Combining its commitment to science with high aesthetics, REDKEN is known for creating scientific recipes
for hair, in order to provide effective products to change the hair while maintaining its good condition. Ideal for professionals and consumers around the world who are obsessed with the high performance of the products they choose.
REDKEN’s Color Mantra.
Dyeing the hair by zones.
The term “Zones” refers to specific areas of each hair strand.
The hair is divided into 3 “Zones”.
Each Zone accepts different color, depending on the condition of the hair.
Show off your professional skills.
Create stunning colour.
WE APPLY COLOUR BY ZONE, BASED ON THE SCIENCE OF pH, WHY :
- Each Zone accepts the colour differently.
- We want to protect the integrity of even the most sensitive areas of the hair.
- The combination of alkaline and acidic dyes maximizes color rendering and minimizes stress on the hair.
The products of the Liquid Coloration innovation, liquid coloration.
Color Gel Lacquers.
The shine of a Gloss, with the intensity and coverage of a Lacquer.
Technology:
- Low Ammonia Base with 100% white coverage.
- Liquid form (for blending techniques such as smudges & melts).
- Express service thanks to the ease of application and the choice of the length of stay.
- Intense colour and shine
- The perfect pair with the Shaded Eq Gloss
- Technology with advanced red pigments (for the most vibrant and long-lasting reds).
Color Gels Lacquers 10 min.
The first professional permanent liquid paint with a 10-minute dwell time.
Technology:
The Shades Eq family includes:
Shades EQ Gloss for glossing, reflexing, refreshing, correcting, multidimensional effect & camouflages whites!
Shades EQ Bonder Inside for reflex and boost in one step.
Shades EQ Cream for longer lasting colour.
Shades Eq Gloss
- The dye that thinks it’s a conditioner.
- Acid semi-permanent dye in liquid form.
- Intense shine and care.
- Zero opening, zero ammonia.
- Countless services and the ability to increase revenue in 20 minutes.
- Large collection of shades.
- Glossing, reflexing, refreshing, correction, multidimensional effect and camouflage of whites.
- Combination of direct and oxidative pigments for shade adjustment.
Shades Eq Bonder Inside
It helps to strengthen very sensitized hair in 1 step.
- Acid semi-permanent dye in liquid form.
- Built-in bonder technology.
- Balancing the porosity for even distribution & easy untangling.
- Citric acid & taurine act in cooperation to strengthen the hair.
- Intense shine & care.
- Ideal for very sensitized hair, which satisfies the client who loves her blonde.
- No opening-no need to worry about lines or “root”.
- No need for additives-integrated for faster mixing without compromising quality.
Shades Eq Processing Solution
- The exclusive developer for all Shades EQ Gloss Shades
- 2% hydrogen peroxide
- Specially formulated to maintain an acidic pH and stabilize the mixture in a gel form.
The innovation of Liquid Coloration, came to change and “solve the hands” of professionals.
You still want to try it?
