Prada expands its men’s fragrance collection with a super charming essence. It is called Luna Rossa OCEAN and the star of the ad campaign is the charming Jake Gyllenhaal. The film deals with technology as an extension of ourselves. Plus the way to overcome our limits and to envision beyond what is possible. Gyllenhaal stars as an active explorer in the campaign film. Dynamic and full of vitality, in the sailboat Luna Rosa, he embodies the modern adventurous man. He combines physical and spiritual power and transcends his limits by sailing at full speed towards the ethereal, glowing red moon.
The director of the advertising campaign is Johan Renck. One of the leading filmmakers responsible for David Bowie and Beyonce’s music videos and his award-winning work on HBO’s Chernobyl.
And if you’re wondering about the philosophy behind the fragrance, Yann Andrea, Prada Beauty International General Manager explains:
“Prada Luna Rossa OCEAN embodies a sophisticated yet innovative approach to contemporary fragrance for men. We are incredibly excited about the launch of this new fragrance, which is inspired by the power of man meeting the power of innovation.”
Starring: Jake Gyllenhaal
Director: Johan Renck
Music: “Supernova Explosion” by Sebastien LIPSZYC & Emmanuel LIPSZYC
