L’Oréal Professionnel’s Serie Expert Blondifier family welcomes two new products for specialized professional blond hair care in the salon and at home.
Hot caramel, cold beige or sunkissed? Blonde continues to be the number 1 in women’s online searches. In whatever version we come across it, blonde impresses and wins the hearts of women through the different shades and signature looks it creates.
But blonde is also the colour with the greatest need for care and hydration. L’Oréal Professionnel’s Serie Expert Blondifier family is here to give you the blonde of your dreams with longevity and shine, as if you’ve just stepped out of the salon!
Thanks to its unique formula with acai polyphenols, Serie Expert Blondifier protects and gives deep nourishment, hydration and shine to every type of blonde. In 2021, the range is enriched with two new products that offer specialized professional care for your blonde hair.
The new Blondifier Leave-in Balm is a lightweight leave-in emulsion that strengthens hair after the sensitization of technical work and also works as a heat protection at 230°C offering stronger hair with less breakage
The Blondifier Balm can also be used in combination with the L’Oréal Professionnel Paris Steampod for perfect styling of your blonde hair with protection and shine.
How to use it ;
- Put a small amount in the palm of your hand
- Use the product on lengths and ends on towel-dried hair
- Do not rinse
- Comb as usual
Professional hairdressers will also love the new BlondifierInstantResurfacingConcentrate, with a specially formulated formula for sensitized hair after drying, as it offers X3 hair nourishment, strengthens and provides shine and softness to blonde hair.
The Serie Expert Blondifier series includes:
Blondifier Gloss Shampoo: gently cleanses, gives intensive shine and nourishment and gives a smooth result to sensitized hair.
Blondifier Cool Shampoo: gently cleanses & neutralizes the unwanted yellow background drying.
Blondifier Masque: Gives deep nourishment, hydration and gives intensive shine to blonde hair.
NEO Blondifier Balm: Strengthens the hair after the sensitization of the technical work. Hair becomes stronger and breaks less. Balm has heat protection at 230°C.
Discover Serie Expert Blondifier in selected salons and online.
L’Oréal Professionnel, the leader in the professional products industry since 1909, is a pioneer in developing innovative products, techniques and services for hairdressers & consumers. Investing in the continuous training of professional hairdressers, L’Oréal Professionnel collaborates and co-creates with some of the most talented hair artists in the world, always inspired by that “je ne sais quoi” that still characterises French philosophy and aesthetics today.
More information: https://mediaroom.loreal.com/
