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Wella Professionals
in collaboration with Victoria Beckham at her AW 24 show at Paris Fashion Week.
Paris, March1, 2024 – Wella Professionals, in collaboration with Victoria Beckham for the AW24 show
at Paris Fashion Week to create the ultimate glamorous, yet luxurious hair look.
The iconic hair look was then curated by top hairstylist Anthony Turner.
Healthy hair was the focus of backstage discussions at the Victoria Beckham show, with an emphasis on its strength and shine.
This season Victoria Beckham sought hair that has a beautiful silky texture,
choosing a soft low ponytail with a strong parting in the center.
The secret of great results
The secret of the look was the preparation and care of the hair with the Wella Professionals ULTIMATE REPAIR line.
The comprehensive ULTIMATE REPAIR range is a holistic solution that rebuilds the bonds between the internal
and replenishes the hair externally, also thanks to the patented technology that combines
Alpha Hydroxy Acid, and also Omega-9.
The request is one : Sophisticated, elegant hair synonymous with Victoria Beckham‘s confident luxury.
Wella Professionals ULTIMATE REPAIR rebuilds the bonds inside the hair and in addition, replenishes the hair outside,
offering 99% less breakage* and 12 times smoother* hair.
Making this hair care program, therefore, the perfect partner for Victoria Beckham‘s AW24 show.
Victoria Beckham said: ‘We played with proportions in this season’s collection, so I wanted the hair to play with the proportions
in the same beautiful contrasts. We went with a sleek, spiky ponytail with a wonderfully silky smooth.”
Anthony Turner said: “I love Victoria and we spoke at length about the desired hair texture.
Do they have to look messy? Wet? Sleek and elegant?
We tried a lot of variations, but Victoria loved the look we saw on the show.”
The styling products used are EIMI Extra Volume foam, EIMI Mistify Me hairspray, but and the
EIMI Glam Mist glamour spray.
