Salon Proactive is active in salons or other beauty services
and offers support on Social Media.
In this article of
Hairdressing News
we will answer daily questions we receive mainly from salon owners,
on the occasion of the new series of seminars on digital marketing and the online presence of salons and beauty salons.
Let’s take a closer look at some of your most common questions on Social Media & their use.
Should a salon have Social Media ?
Of course!
Like any modern business, a salon must have & maintain Business Accounts on Social Media.
What purpose do they serve?
Their purpose is to show photos of your work, your professional space and to post
your company’s contact details.
They help to keep in touch with your existing customers and reach new ones or to run ads.
I have no knowledge of such applications. What should I do?
In the corresponding Salon Proactive seminar you can be trained by us, you or other members of your team.
Otherwise, we recommend the right professional to take care of your Social Media profiles on a professional level.
What content will I upload? Haircuts and hairstyles?
Of course, Social Media is the perfect place to upload your work,
give your customers ideas on what to ask for on their next visit.
In addition, we propose the following:
- -team presentation
- -presentation of an event (e.g. colour festival)
- -explanation of premium services-your competitive advantage
In general, your posts should answer the customer's question: "Why would I come to your salon?"
How can I reach my competitors who have large profiles with many followers?
This is also an objective.
But remember that before you run you have to walk.
In other words, it takes work, time, investment in Social Media to see such or better results.
In future articles on the subject we will solve more questions.
If you want to see your questions in a future article you can follow us on Social Media
and send us your questions.
In closing, don’t forget that you can contact us here or follow us on Facebook and Instagram to get inspired and read our previous article in Hairdressing News about the Digital Marketing Hairdressing.
