Hairdresser’s Finances: Maintaining Profitability in 2023

New Economic Data

We have already realized that the last few months have put us on a different trajectory of economic developments that certainly
will also affect the finances of your salon.
Many salon owners are wondering how they will manage to cope with what is coming and whether they will be able to
their services will continue to be preferred in times of economic hardship.

Hairdresser’s services

The services of your salon should keep in mind that they are equally important.
It’s not just a colour or a haircut.
It is a human need for experiential experience.
The renewal offered to your clients in a salon or your clients in the barbershop
is not only stylistic and visual, but also a change and renewal of mood.

Here find out more about how to enhance the beauty experience in your salon.

How is the psychology of a client affected?

During the treatment you offer in your salon or barbershop, you offer conversation, socialization, relaxation, increased confidence and ultimately total renewal.
This will also have an impact on the finances in your beauty area.
That is, it will continue to be preferred by those who have already known or learned about it.

The above will be achieved by the organization, but also by creating a unique customer experience in your space,
that will have a return on investment.

So you can organize it together with Salon Proactive, in one of the seminars with our Occupational Psychologist,
Jennie Kamaradou by contacting us here.

Briefly, however, we will briefly mention the key elements that drive this success.
That’s what it’s like:

📌 creating moments of experience in the client’s journey through the salon

📌 touching, massaging the head, combing the head & hair.
How many people do we let touch our heads? This contact creates a relationship of trust.

📌participatory hearing, specialized diagnosis, but also personalized proposal

📌 preparation of appointment through client history. So we can therefore exceed its expectations.

Management in the Finance

Now that we have covered the revenue stream with the new economic data of the market, let’s look at the management from your side.

In other words, you can adjust your expenses accordingly.
This could include:

– Reconfiguring fixed costs, e.g. renegotiating your rent,

– reconfigure product costs, either by changing the quantity, changing your supplier or even
and what you can do to upgrade your dye shop,

– attention to the costs of training, advertising and outsourcing to increase your turnover.
So measuring the return on each investment.

If you wish to learn more about the financials of your salon and how you can
to optimize it economically you can read here or book with Salon Proactive
a Seminar on the finances of your salon by contacting us here.

Here you can read more of our articles.
And if you want to discuss with us an issue you are facing with your salon or beauty salon,
you can book a free introductory session here.

For more news and education on everything you need for your beauty area follow us at
Social Media: Facebook, Instagram and LinkedIn.

Τζέννυ Καμαράδου
Τζέννυ Καμαράδουhttp://www.salonproactive.com
Είμαι Εργασιακή Ψυχολόγος με εξειδίκευση στην Ανάπτυξη των Ηγετικών Ικανοτήτων μέσω ψυχομετρικών τεστ και την επίτευξη ομαδικότητας και εργασιακής ικανοποίησης μέσω των αρχών της νευροεπιστήμης και της ψυχολογίας της ανθρώπινης συμπεριφοράς. Είμαι ιδιοκτήτρια της εταιρείας Salon Proactive, η οποία εξυπηρετεί επαγγελματίες του κλάδου παροχής υπηρεσιών ομορφιάς σε θέματα οικονομικής διαχείρησης, εκπαίδευσης σε θέματα ομαδικότητας και επικοινωνίας, ανάπτυξη ηγετικού στυλ, άριστης εξυπηρέτησης πελατών και digital marketing.

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