In this article on Hairdressing News.com we will see how Christmas is the beginning of the most commercial season and
is an excellent opportunity to strengthen your business and gain new customers.
Let’s look at some tips on:
Set your goals
Don’t forget to make your goals specific and measurable.
So some examples are:
- Boost retail sales for hair and beauty products first.
- Sell more salon gift cards
- Get more bookings for January
- Build your customer list
Understand your audience
Look back to see what content worked best for your salon in the past
in general and Christmas in particular.
Understanding the audience is at the core of all business development.
It is what drives marketing strategies to success.
Create a marketing plan
A marketing plan sets out your business strategy to acquire new customers and sell more services and products.
So to understand its importance, just think about what would happen without it.
Schedule your posts
Create and schedule at least 80% of your posts for the holiday weeks in advance.
Don’t forget that a stable schedule must leave room for last-minute updates.
Promote festive opening hours for Christmas
Take a photo of your festive list with the opening hours and share it.
So encourage your followers to book early in order to find an available appointment.
Promote and thank your team
In December your team will be working hard, so you can schedule some posts showing your team ‘s work, thanking them and thus helping them to grow their clientele.
The power of social media is commendable, as you can reach a large number of people
in a matter of seconds.
Harness this power!
Christmas glow, positive energy and also a lift-off of beauty!
What else does a woman want!
If you want to develop a profitable marketing plan for your salon, contact us.
Read more of our articles here before you go and if you wish to discuss with us an issue you are facing
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