You may think of certain people with well-known hairdressers when you hear the word competition.
But competition can also be at the local level, which is where you should start.
Let’s see in this article three things that will highlight your salon !
Why have a strong online presence ?
It’s 2023 and the first way to choose a service, and therefore a hairdresser or beauty salon
is to search the internet and compare with local competition.
So, this should reflect the quality of the service and service you offer,
to win in this comparison.
Education & Training Specialisation
The specialization, high and continuous training of hairdressers can also differentiate the quality of services
they offer to their customers.
The main reason, then, why it shouldn’t stay in the back of your drawer,
but you have to make sure that you inform your audience, your
customers
and your followers.
It would be a great idea if you also do a specialization seminar to take pictures and videos.
A typical example is our seminar with Mrs. Anji Serebeta called “Celebration of Colour“,
that helps you and your team in the development of the
paint shop
with further specialization.
Conclusion
Is it local competition, then, that will determine your course and your growth?
The answer is yes if the local competition is ahead of you.
However, if you are at the top locally it is good to continue to develop your space.
and your team, setting the bar even higher.
If you want to develop a profitable marketing plan for your salon, contact us.
Read more of our articles here before you go and if you wish to discuss with us a topic that you would like to
you are facing with your salon or beauty salon, you can book a free introductory session here.
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