Aveda launches the innovative Botanical Repair Strengthening Overnight Serum that deeply repairs and transforms hair overnight.
The new vegan Serum reconstruction and bonding, transforms hair
and acts on 3 levels during the night
Aveda, the high-performance vegan hair care brand with a mission to care for both hair and the planet, launches the powerful serum that instantly creates new hair bonds overnight. Wake up with visibly repaired hair with the new Botanical Repair™ Strengthening Overnight Serum, a vegan, 99% natural, lightweight and highly absorbent serum that creates an invisible veil of protection for your hair that prevents damage and frizz during sleep, leaving it stronger, deeply hydrated and visibly revitalized.
Enhanced with powerful Botanical Repair™ hair repair technology, the new serum works overnight to build bonds in the hair core, strengthening and restoring hair and protecting it from future damage. Specially formulated to provide 8 hours of uninterrupted repair to the hair and act more effectively during the night, while the hair is not as exposed to external factors. In addition, Botanical Repair™ Strengthening Overnight Serum contains nangai oil, which helps to close the split ends, reducing the appearance of split ends by 84% overnight.
“Hair “skinification” is a growing trend, which was the inspiration for the light and absorbent texture of the serum and the high performance of the product’s beneficial properties. Aveda is a brand that does not compromise, which is why it took our team more than 2 years to reach the desired texture and performance of the product,” says Camille Sasik PhD, the Hair Repair Research and Development Manager. “With Botanical Repair™ Strengthening Overnight Serum, consumers can rebuild damaged hair overnight with instant botanical repair. Our team is excited to be able to offer yet another product in the Botanical Repair™ range that combines both repair and deep nourishment of the hair.
PROPOSED USE
Use Botanical Repair™ Strengthening Overnight Serum during the night. Apply the serum to the entire length of the hair during sleep (do not rinse). Sleep with the product in your hair and in the morning create the style you want. Pro tip: apply Botanical Repair™ Strengthening Overnight Serum to the ends of the hair and during the day for extra nourishment.
Pro tip: “Apply during the day on your limbs whenever you have an immediate need to repair split ends” – Bea Carmichael Aveda Global Editor.
AVEDA’S BOTANICAL REPAIR™ COLLECTION.
Botanical Repair™ Strengthening Overnight Serum complements the revolutionary, vegan hair repair collection and includes Botanical Repair™ Strengthening Shampoo and Conditioner, Botanical Repair™ Intensive Strengthening Masques – Light and Rich, and Botanical Repair™ Strengthening Leave-In Treatment. This collection is ideal for all hair types and textures, enhanced by a fresh soft floral fragrance with certified organic ylang-ylang, rose and marjoram along with other pure floral and botanicals, leaving hair feeling great.
ENVIRONMENTAL STANDARDS
Botanical Repair™ Strengthening Overnight Serum is vegan, 99% plant-based, silicone and paraben-free and is made with wind energy and through renewable energy credits and carbon offsets. Like all Aveda products it is cruelty free. Botanical Repair™ Strengthening Overnight Serum is also packaged in a 100% recycled PET bottle made from previously used plastic.
A FEW WORDS ABOUT AVEDA
Founded in Minneapolis in 1978, Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient Indian healing tradition, to develop hair, facial and body products for professionals and consumers alike. It also offers a comprehensive menu of services combined with relaxing rituals for holistic beauty.
Its products are produced with 100% wind or solar energy, from pure flowers and herbs and ingredients created with respect to the Earth and packaged in recycled packaging.
The brand has been at the forefront of sustainable innovation in beauty for decades.
Aveda has been cruelty-free since the first day of its foundation in 1978 and now all products worldwide are 100% vegan! It was the first company in 1989 to sign the Ceres Principles – a non-profit organization that mobilizes companies on climate change, water resources and other environmental sustainability calls – and the first beauty company to use 100% wind power in its central production facility. In June 2020 Aveda unveiled a 900kW solar installation at its headquarters on a 14.5 acre site, which provides over 50% of the annual energy needs for production, with the remaining 50% being met by wind power. This facility offsets over 1,100 metric tons of CO2 per year.
THE 5 VALUES OF THE BRAND
⦁ We use ingredients of natural origin
⦁ Cruelty Free – We never test on animals and we are VEGAN
⦁ Smells like Aveda – Pure flower & plant fragrances
⦁ Environmental Responsibility – Production with 100% wind energy
Packaging from Recycled Materials
Discover more about Aveda:
@AVEDAGREECE #AVEDAGR
www.aveda.gr
