NEXT , which in English means the next, something later, something that will come in the future,
is the word Framesi chose to define Gen Z, the generation of the very young, to which sociologists
have rendered the last letter of the alphabet.
Z may seem like the end of something, but in the cycle of life it is sometimes the beginning.
Generation Z
Generation Z is made up of young people between 11 and 25 years old.
They are digital natives, that is, they have no experience of the world without social networks, without the internet, without virtual reality. Their whole existence has always been in constant interaction between IRL (real life) and URL (online life).
The NEXT generation are voracious users of Youtube and Tik Tok, which among all social networks are the ones that
are more responsive to their need for immediate but quick completion.
They get bored quickly and getting attention is a difficult task, because their brain,
at the same speed as the internet.
Along with millennials, they are the most analyzed and studied generation,
because together they will account for 60% of the luxury market by 2025.
They have a very strong social and environmental conscience, following only companies that adhere to high ethical standards,
respect their fellow human beings and participate in social actions.
They believe in the elimination of all forms of inequality and injustice.
To understand the next generation, it is necessary for anyone outside this age group to forget the habits of the next generation.
and the established way of thinking.
NEXTs, first of all, have a fluid gender identity, which means that the majority of them do not self-identify
as heterosexual, homosexual or bisexual.
They just don’t want to feel restricted, because their identity is constantly changing.
For them, the schwa has been adopted (ә), the phonetic symbol that, indicating a slightly rounded sound,
is neither female nor male.
The snail (@) or asterisk (*) are also solutions used to end words without gender distinction.
The future is fluid, not binary!
Whereas previous generations needed to create rigid categories that shaped their ambitions,
Generation Z has deleted them all and doesn’t think they exist.
Next are unfaithful consumers, they fall in love quickly with everything and are also very contradictory:
colorful and light sometimes, tortured and introverted at others.
It can be complicated to understand and tune in to them if you don’t make an effort to be open-minded.
Being unpredictable is their weakness but also their strength!
In this fluidity, so free and uninhibited, it is still possible to find clear and precise expressions
of their personality, which may be transient, who knows, but it’s there nonetheless.
The very young girls of Next, for example, in dressing, move between a revolutionary vision of themselves and a revolutionary vision of their
and their gaze, which they often push to the point of total nullification of gender distinction,
and a keen awareness of their beauty, which leads them to the choices of little Lolitas.
Let’s take a look at Framesi’s suggestions for 2022 for young girls Next.
This compilation is a small taste of what the 1,200 lucky winners will therefore have the opportunity to watch,
at the Framesi World Congress, 1-5 October, at Rodos Palace Hotel.
Book your place in the Tel. Contact 210 6090201!
ATTENTION! Closing date for entries 31/12/2022 !!!!
