Saturday, September 28, 2024

New ELIXIR ULTIME from Kérastase

The new ELIXIR ULTIME is the oil that does it all, now it does it better than ever!
Say yes to glamour!

Its benefits are many :
Moisturizes the hair
Prevents the gap
Moisturizes the hair
Protects hair from heat up to 230°C

AN ICON REBORN

The line-up for our 60th anniversary is better than ever.

The most advanced treatment
Cold extraction to maintain the high effectiveness of the active ingredients.

The deepest nourishment
Camellia, which was chosen for its ability to provide antioxidant protection, nourishment, and shine.

The lightest feeling
Faster absorption, for a dazzling, natural shine.

The power of a flower

The camellia, an ode to her French heritage Kérastase, is a choice especially to obtain its rich oil
that has the ability to nourish, soften and brighten the hair.

French fashion
In 1779, Joséphine de Beauharnais, wife of Napoleon, wore the Camellia as an accessory,
making the flower a trend in France.

A rare harvest
Historically, Camellia was harvested in Plougastel, near the coast of Brittany in France,
by a single man, a French florist with a unique savoir-faire.

A winter flower
Over 20 days in late winter, Camellias are collected and stored on ice
to maintain their freshness.
The trees must be at least 25 years old to produce enough flowers to produce a high quality product.

Glow that lasts (and lasts, and lasts, and lasts…)

New, refillable bottle, combining attractiveness with innovation, for lasting luxury.
Elegance meets authenticity and sustainability in the brand new, refillable bottle of ELIXIR ULTIME.
Retaining the luxurious design of the original glass bottle, the new bottle is here to embody
the femininity that stands the test of time.
The iconic gold finish, and the ornate ring enhance the experience of a luxurious beauty ritual.
Designed with a focus on longevity, thanks to the easy-to-use refil system, it represents our strong commitment
both in style and reusability, merging timeless beauty with the demands of today.

So many ways to shine…

Did you know that there are 5 ways to give your hair a dazzling shine with ELIXIR ULTIME?

For styling
Use 2 doses on dry or wiped hair, applying to the lengths & ends.
Let the hair dry naturally or proceed to the styling of your choice.

For protection from heat
Apply 2 doses before blow drying or styling.

For preparation before shampooing
Apply 2 doses to dry hair after combing.
Rinsing, and finally shampooing.

For finishing
Apply 1-2 doses after styling for extra shine.

For freshening, but also hydration
Apply a few drops to the ends for hydration and smoothing.

The world’s leading professional luxury hair care brand turns 60!

Since 1964, Kérastase has been building its success on the basis of high efficacy for the scalp and
hair through excellent products and personalized rituals in the salon, based on scientific knowledge,
professional expertise, but also an intuitive understanding of what people really want
for the care of their hair.

Kérastase, now celebrating its 60th birthday, has a presence in more than 60 countries
with a community of almost 150,000 hairdressers.
The brand adopts a philosophy that focuses first and foremost on care, care that has a reach
beyond the products: Kérastase takes care of every type of hair, every person and the world we live in.

Kérastase is therefore committed to improving its impact on the planet.
By harnessing innovation, it aims to reduce the water footprint and protect natural resources,
creating a more sustainable journey for both hairdressers and consumers.
The brand continues to pioneer the future of hair care, while becoming an agent of positive change and
is trying to build a more responsible, more diverse and naturally inclusive future.



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