An iconic range is updated to meet the needs of a new generation of women, offering real, deep nourishment for all their hair.
This iconic and very popular range owes its success to its ability to properly nourish the hair,
with visible and noticeable results.
Thanks to the unique alliance of science and luxury at the heart of the brand
Kérastase
,
Nutritive has always offered a very pleasant pampering experience with immediate results but also
long-term benefits for hair.
However, because Kérastase ‘s first concern is care, but also because it is driven by the highest standards of excellence,
upgraded its most nutritious range to keep up with today.
A nourishing ritual for dry hair
Continuing its long-standing promise of healthy-looking hair, Nutritive unveils a new vision of care.
The new, improved range offers scalp and hair unparalleled deep nourishment to give women the confidence to
and the freedom to pursue their dreams.
Retaining the most recognizable features of the original range, such as the refreshing fragrances and
the iconic orange colour, we are responding to the growing demand for purer nutrients,
inspired by skincare, with a simplified range of products that easily cover the skin’s care needs.
the needs of all types of dry hair.
With new packaging, new formulations, new active ingredients and a new campaign shot by Inez & Vinoodh,
starring Emily Ratajkowski and set to the cool melodies of French electro-pop, Nutritive is better than ever.
Starting from the scalp and extending to the lengths and ends of the hair, dryness is the result of a combination of internal and external factors.
After decades of advanced research, Kérastase is now well aware of the problem that occasionally affects
all hair types: dryness.
Due to both internal and external factors, dryness affects the health of the scalp and hair,
but also the appearance and self-confidence of those who suffer from it.
Kérastase has discovered that the main cause of dry hair is the lack of nutrients, i.e. insufficient
nourishment in 3 different stages, from the scalp to the tips.
Say goodbye to dryness
Nutritive brings the solution against chronic dryness for a new generation of women.
With the right nourishing care from scalp to ends, for all types of dry hair.
Today’s consumers require a modern solution for dry hair.
That’s why Kérastase meets their expectations with an upgraded range that now offers deeper care than ever before.
The new Nutritive acts from the scalp to the ends, addressing the main cause of dry hair: The lack of nutrients.
The range consists of 10 products including three must-have serums, designed with the science of skincare
of the skin, with rituals of cleansing, care, and protection from all types of dryness for hydrated hair with a healthy look.
In addition to classic, but beloved products that are now being renewed,
the range is also enriched with new products that come to fill the gaps but also to respond
to all the needs of dry hair, with care from morning to night for every lifestyle.
A nourishing ritual for healthy-looking hair
Nutritive ‘s luxurious formulations are therefore packed with skincare-inspired ingredients that help dry, dehydrated hair regain its vitality.
Think of the new Nutritive as a healthy diet for your hair.
When hair is dry, coarse and dull, it is a sign that it lacks essential nutrients.
The luxurious formulations of Nutritive products are very nourishing but also very lightweight, offering the hair
precious ingredients through sensual rituals with refreshing, iconic fragrances.
Plant proteins
Nutritive ‘s plant protein complex acts as a nutritional supplement,
providing the hair with the nutrients it needs.
It consists of wheat, corn and soy proteins, combined with vitamins and fatty acids,
but also includes 17 amino acids that are naturally present in the hair.
So thanks to its high affinity to the hair, it has the ability to target dry, weak areas
through electrostatic interaction.
Niacinamide
Niacinamide derivative of vitamin B3 is a very popular ingredient for skin care,
which also has the ability to strengthen the protective barrier of the hair.
By promoting keratin synthesis, niacinamide helps improve the mechanical properties of hair for a healthy look over time.
New iconic olfactory experience
At the heart of the special relationship between Nutritive and the women who love it are favourite fragrances
that for decades have complemented our hair care rituals.
Addictive, refreshing, soothing, nostalgic.
These are some of the descriptions that women have used to describe the fragrances of Nutritive products,
since the launch of the iconic series in 1984.
An integral part of Kérastase ‘s philosophy is that luxurious hair care should
to be a complete experience for all the senses, with an intensely pleasurable olfactory aspect.
Iconic floral fragrances have played an important role in emotional connection
women feel about Nutritive products.
During a classic pampering ritual, the two much-loved fragrances of the range continue to wake up
the senses with a powdery, cool fragrance for shampoos, and a feminine fragrance with musky notes for conditioners and masks.
And now, for leave-in products, the brand has created another floral fragrance that is expected to make an impact.
The Nutritive range
A complete range of 10 products that offer intensive care, from scalp to ends, for every type of dry hair.
The range includes the classic shampoos, masks and primers, plus new leave-in serums
for easy access to nutrients from morning to night.
Download
BAIN SATIN
Moisturizing shampoo with nutrients.
For dry hair.
Gentle formula that deeply cleanses dry hair, while offering lightweight hydration and comfort.
It revitalizes and strengthens the hair by fighting dehydration.
It restores volume and shine to the hair, while improving moisture retention and giving softness.
Apply to wet hair, massage, and rinse.
BAIN SATIN RICHE
Rich intensive care shampoo with nutrients.
For very dry hair.
Intensive nourishing formula that deeply cleanses very dry hair, while offering lightweight hydration and comfort.
With foam cream texture, to minimize friction.
It revitalizes and strengthens the hair by fighting dehydration.
It restores volume and shine to the hair, while improving moisture retention and giving softness.
Apply to wet hair, massage, and then rinse.
Care
LAIT VITAL
Lightweight intensive nourishing conditioner for easy detangling.
For fine to normal dry hair.
Powerful, lightweight formula that penetrates the hair, moisturizing it deeply and seals the cuticle while retaining moisture
inside the hair.
Protects hair from external aggressive factors.
Strengthens the natural hydrolipidic barrier of the hair.
It repairs the weakened hair barrier.
Improves the elasticity and manageability of hair.
Apply to washed hair after wiping with a towel.
Massage the lengths and ends, and leave the product on for 2-3 minutes.
Rinse well.
Care
MASQUINTENSE
Concentrated, gentle mask of deep nourishment.
For fine to normal dry hair.
Light, creamy formula with high nutrient content, for deep nourishment and strengthening of hair.
It nourishes the hair with essential nutrients.
It also improves the elasticity and manageability of the hair.
Coats the hair with a strong film to protect the hair from chronic dryness.
Apply to washed hair after wiping with a towel.
Massage the lengths and ends, and leave on for 3-5 minutes.
Rinse well.
MASQUINTENSE RICHE
Concentrated, rich mask of deep nourishment.
For normal to coarse, very dry hair.
Rich, creamy formula that deeply nourishes hair with nutrients and moisturizing ingredients, ensuring instant elasticity,
shine, but also satin feel.
It offers intensive hydration for a very soft and shiny finish.
It therefore penetrates deep into the hair for long-lasting nourishing action.
Seals the cuticle by retaining moisture inside the hair.
Apply to washed hair after wiping with a towel.
Massage the lengths and the ends and leave the product on for 3-5 minutes.
Rinse well.
Preparation
LOTION THERMIQUE SUBLIMATRICE
Thermoprotective spray for easy detangling and styling.
For fine to normal dry hair.
Light emulsion in spray form, which does not need to be rinsed off.
It revitalizes hair by moisturizing the hair and offering nourishment, repair and elasticity.
It instantly provides elasticity, shine, and a satin feel.
It also protects the natural hair barrier preventing moisture loss.
Leaves hair easy to comb, making styling easier.
It disciplines the hair and reduces frizz.
Finally, it protects the hair from heat up to 230°C.
Use on damp hair, applying in sections to the lengths.
Dry the hair with a blow dryer or let it dry naturally.
No need to rinse.
NECTAR THERMIQUE
Thermoprotective emulsion for easy styling, but also to combat frizz.
For fine to normal dry hair.
Nourishing shine emulsion that protects hair from the damage caused by styling tools.
It forms a film that protects the hair from chronic dryness.
It facilitates styling, but also hair management.
It disciplines the hair and also reduces frizz.
Protects hair from heat up to 230°C.
Use after use, the hair regains its elasticity, softness and shine.
Use on damp hair, applying in sections to the lengths.
Dry the hair with a blow dryer or let it dry naturally.
No need to rinse.
Care
NUTRI-SUPPLEMENT SCALP SERUM
Moisturizing serum for healthy scalp.
For dry scalp.
Like a face serum, Nutri-Supplement Scalp Serum is a powerful formula that improves, but also maintains the
hydration levels of the scalp and restores its sense of comfort by providing the roots with the necessary nutrients. Dermatologically tested in a clinical study, its composition moisturizes deeply,
immediately fighting the pulling sensation and itching on the scalp.
This creamy serum absorbs quickly and is enriched with proteins and lipids that keep the scalp hydrated
and ensure long-lasting soothing, without an oily finish.
Apply to the scalp, either on damp or dry hair.
Massage to distribute evenly, and proceed to the styling of your choice.
Use as often as needed.
NUTRI-SUPPLEMENT SPLIT ENDS SERUM
Intensive nourishing concentrate against split ends.
For dry hair with split ends.
Intensive nourishing oil for immediate action against dryness and split ends.
Instantly replenishes lipids, repairing the hair ends.
It offers immediate smoothing, but also uniformity.
It also “seals” the nutrients inside the hair preventing split ends.
It disciplines the hair, but also reduces frizz.
It forms a film that protects the hair from chronic dryness.
Apply to dry hair, on the ends, after the rest of the Nutritive products.
Alternatively, apply 5 drops to damp hair, on the ends, as a leave-in.
Then proceed to the styling of your choice.
No need to rinse.
Care
8H MAGIC NIGHT SERUM
Night serum for intensive nourishment and rejuvenation.
Dry hair.
From 2019, Kérastase nourishes your dreams with the Nutritive 8h Magic Night Serum.
Just like a night cream for the face, 8h Magic Night Serum harnesses the regenerative power of sleep
moisturizing and repairing the hair during the night.
This luxurious, silky serum spreads effortlessly, gradually transforming hair over 8 hours.
The next morning, healthy-looking hair is soft with a wonderful fragrance that lasts like magic!
Apply to dry or damp hair before bedtime.
So put product in your hands by pressing the pump once, and apply to the lengths and edges.
It is not necessary to rinse the next morning.
