In this article in Hairdressing News we will discuss a question that our clients often ask us,
at Salon Proactive for the Happy Hour.
What is it, how is it applied, whether they should do it, whether it is profitable, how can they benefit?
Let’s go through your questions and everything you are interested in around this.
What is Happy Hour?
Reflects a period of time when the services or products of a shop are offered at a reduced price
and has dynamically penetrated the Greek market for several years.
Happy Hour at the Hair Salon
Happy Hour is now also available in beauty salons, such as hairdressing salons or nail salons.
It has been tailored to the circumstances of each business, so that it is valid for a day when the shop has no customers.
A typical example in hairdressing salons.
They put a certain discount in their price list on Tuesday on all services, e.g. 15-20% which is a lure for the clients.
Does Happy Hour fit in your beauty space?
Happy Hour is not a panacea.
You need research to see if it’s right for you.
Don’t forget that you can book a Hairdressing Economics seminar with us by contacting us.
Some indications are:
- The consistently low influx of customers on certain days and times of the week,
- the under-performance of certain parts of your business, e.g. nail bar,
but also the demand for an immediate increase in your turnover.
How can your business benefit from Happy Hour?
Direct benefit is the increase in turnover with Happy Hour.
But you can benefit from it in other ways.
Happy Hour is an immediate measure to increase your turnover .
It has been proven to increase the turnover of a business by 25-35%.
Next, covering operating and staffing costs during the times when you have no customers.
In other words, even if you don’t have the initial impact you expect, it will certainly cover these costs.
Read also the article on how to get loyal customers in your salon.
If you also wish to upgrade your beauty area and the experience that your customer experiences
in your beauty area you can book a free introductory session here.
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