Goldwell, one of the international pioneers in innovative technologies in the field of hair colour,
introduces TOPCHIC ZERO, the newest addition to the iconic permanent hair color in the salon, TOPCHIC.
The conscious, incredibly cosmetic, ammonia-free formula allows hairdressers and their clients to
feel good about much more than just the flawless color performance.
So at a time when almost all of us are making more effort than ever to incorporate into our lifestyles
more and more actions to protect the planet, TOPCHIC ZERO innovates.
Because it allows professionals to respond to the specific needs of their clients,
without having to compromise on the colour effect or its duration.
Goldwell has leveraged its more than 50 years of expertise in performance, but also in producing high quality
professional paints to develop a reliable portfolio that will also provide even more options
for each hair colour service.
Consciously. Progressive. Responsibly.
Designed by colour experts for professional hairdressers, colour specialists, TOPCHIC ZERO
was created to enable you to have it all.
Both the best colour performance (1) and the most conscious choice of colour
with the most pleasant sense of application there is because:
- Initially offers an incredibly reliable coverage of whites up to 100%
- It gives a natural and uniform color result with the characteristic long duration of TOPCHIC
- Gives smooth, soft and 2 times shinier hair (2)
- It has a vegan (3) formulation containing up to 94% natural ingredients (4)
- Includes 27 stable, yet versatile shades that allow maximum creativity and maintain healthy hair appearance and texture
- In addition it is enriched with acai extract, a powerful antioxidant natural medicine that acts against hair breakage
- It is enriched with white tea extract, known for its cosmetic action and maintaining the level of natural moisture.
- Offers maximum protection to the hair during the colour service thanks to patented technologies, IntraLipid and BondPro +(5)
- Finally it has 0% ammonia, 0% silicones, 0% ethanol & 0% ingredients of animal origin
A climate-responsible choice
TOPCHIC ZERO is truly the most responsible choice you can make for your salon.
- Its composition is up to 98% biodegradable (6)
- Its packaging comes from sustainable and responsible sources of raw materials and is also made from up to 100% recycled and recyclable materials.
- Also the composition of the paint is safe for sewer pipes
- All TOPCHIC ZERO products are therefore climate neutral, reducing carbon dioxide (CO2) emissions due to:
- the selected raw materials of their sources,
- of the packaging,
- the sustainable production process,
- the savings required in the transport and distribution of products at the point of sale
- the offsetting of unavoidable carbon emissions which is achieved by supporting a sustainable wind power project in South Africa. An independent certified climate protection project. (7,8)
With these tactics and in cooperation with ClimatePartner, GOLDWELL contributes with TOPCHIC ZERO
in the fight against global warming, but also in promoting sustainability.
(1) Based on overall performance (grey coverage, conditioning and shine) compared to leading competitors.
(2) In relation to untreated hair.
(3) No ingredients of animal origin.
(4) Varies by shade. According to ISO16128 (including water).
(5) Included in Goldwell System Developer Lotion.
(6) Varies by shade. Based on all ingredients according to OECD guidelines and water.
(7) Wind Energy South Africa (CP ID 1387, climatepartner.com/14717-2005-1001).
(8) Verified Carbon Standard (VCS), which supports the United Nations Sustainable Development Goals (UN SDGs) 3, 4, 6 and 13.
💡 For your convenience, you can contact our Technical Department to give you all the relevant information:
Tel. +30 694 7890798 or +30 2310 300399.
