To tackle hair loss, Kérastase went against the grain by focusing on women first.
Most people tend to think of hair loss as something that affects middle-aged men.
But when we talked to young women around the world, we found that hair loss is the #1 cause for concern for them too. We observed that the purchase of hair loss products hardly took into account women;
instead, it offered medical-type products aimed mainly at men.
But women want to eliminate hair loss with a luxurious, sophisticated approach based on science.
Kérastase listened to them, and responded to their needs with a modern solution to a long-standing problem.
With Genesis Homme, Kérastase offers the same luxurious, pleasant solution for men,
targeting the specific causes of hair loss that affect them most often.
Now, all people, regardless of gender and age, can cope with hair loss
with products that lift the mood and offer a sense of well-being.
Because every man deserves to have shiny, beautiful hair.
Genesis offers a revolutionary solution for hair loss, combining it with the great feeling of
of a delightful grooming ritual.
The effective, pleasant compositions of the products of the series, relieve women from the
from the negativity surrounding hair loss,
creating an opportunity for an exciting moment of personal care.
Genesis combines powerful ingredients in luxurious textures that reduce hair loss by fighting its most common causes.
Hair loss affects both men and women.
However, the causes and needs differ slightly.
In women, hair loss is often due to breakage due to hormonal changes or styling tools.
In men, the loss of volume may be the result of hair thinning over time.
On the other hand, in both sexes, it is possible to cause hair loss from the root, due to environmental factors,
such as stress or an unbalanced diet.
The two Genesis ranges have some common components, but they also have some differences
to target gender-specific causes.
Their fragrances also have common elements, to reflect the bold, optimistic spirit of the series,
but each of them is at the same time unique in order to meet the desires and expectations of each gender.
The original Genesis range, for a personalized solution against hair loss for every woman.
For washing:
BAIN HYDRA-FORTIFIANT
Gentle, strengthening shampoo against hair loss, for fine and/or normal to oily hair.
ΒAIN NUTRI-FORTIFIANT
Strengthening shampoo against hair loss, for thick and/or normal to dry hair.
For grooming:
FONDANT RENFORÇATEUR MASQUE RECONSTITUANT
Light, strengthening conditioner against hair loss, suitable for daily use.
ΜASQUE RECONSTITUANT
Intensive, strengthening mask against hair loss, for weekly use.
For the preparation:
DÉFENSE THERMIQUE
Thermoprotective, strengthening spray against hair loss.
Kérastase is committed to improving its impact on the planet.
By harnessing innovation, it aims to reduce the water footprint and protect natural resources,
creating a more sustainable journey for both hairdressers and consumers.
The brand continues to pioneer the future of hair care,
while becoming an agent of positive change and striving to build a more responsible, diverse and inclusive future.
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