DON’T BE AFRAID OF FALLING ANYMORE!
Η Kérastase presents GENESIS HOMME.
The double-action treatment against hair loss, now also for men!
With a specialized, customizable solution for the most common causes of hair loss,
Kérastase enables men to live every moment without fear of falling.
It is a familiar realization for many men.
There comes a moment – perhaps sooner than you expected – when, running your fingers through your hair,
you realize that your hair is not as thick as it used to be.
You may see hair falling out in the shower or sticking to the comb.
Or maybe your hair suddenly looks thinner.
What’s going on? Are you closer than you thought to being like your father?
You want your luscious, youthful hair back, and soon.
You want to do something… before it’s too late.
The hair loss solutions that are currently on the market for men are not exactly what you are looking for.
It’s either, unsightly medical products that you want to hide back to back in your bathroom cabinet,
or products that are uncomfortable to use, with strange smells and textures.
But you want something nice that fits your lifestyle and that you can fit into your daily schedule.
And above all, you want results and fast.
Kérastase proudly presents Genesis Homme, a complete,
luxury hair loss system for a new generation of men.
Based on the science of Kérastase, it offers dual action by addressing the two main causes of hair loss,
with advanced active ingredients that ensure both immediate volume effect and long-term growth benefits.
Easy to use, discreet and luxurious, the five products in the Genesis Homme range can be easily integrated into any man’s grooming routine, eliminating the need for medical-grade products and complex application techniques.
Continuing the success of Genesis, the revolutionary range against female hair loss,
Genesis Homme comes to meet the expectations of men – of all ages and with all hair types,
facing dilution problems.
IMMEDIATE INCREASE IN HAIR DIAMETER
We know that men are looking for a pleasant anti hair loss system that fits into their daily routine.
Above all, they are looking for something that works.
The Genesis Homme range adopts a dual approach that delivers an immediate volume effect from the very first use,
instantly making hair richer and more youthful in both appearance and feel.
And at the same time, powerful active ingredients work at the cellular level improving the scalp’s ability to hold more hair for longer.
These two benefits are easily incorporated into a man’s regular daily schedule,
making Genesis Homme a pleasant, easy-to-use solution with real results – both immediately and over time.
THREE INGREDIENTS JOIN FORCES TO OFFER MEN THE BEST POSSIBLE RESULTS
FOR STRENGTHENING THE VOLUME AND ANCHORING THE HAIR
Hair loss is a complex phenomenon, and reversing its effects requires a highly thoughtful approach.
As always, we turned to our scientists in the Kérastase laboratories,
asking them to develop a range of products that give men the results they want,
in terms of strengthening and maintaining their hair mass.
Genesis Homme product formulations contain a combination of three ingredients that increase the thickness of each hair, stabilize the anchorage of the hair in the hair follicle, and protect the hair from environmental stressors,
aggressive agents, which inhibit their growth.
RIZA GINGER
Ginger, a tropical plant originating from Asia, has been used for thousands of years,
for its health and beauty benefits.
The Genesis product formulations contain ginger from Madagascar, obtained through CO2 extraction,
a green chemistry process.
This component is known for its protective action against external aggressive factors.
MEAT INGREDIENTS
Molecule produced naturally in the body and synthesized from essential amino acids.
Creatine promotes the formation of electrostatic bonds in the hair cortex, helping to rebuild the hair
and strengthening it from the inside out.
AMINEXIL
This active ingredient, which is contained in the composition of Sérum Anti-Chute Fortifiant in a concentration of 1.5%,
has proven its effectiveness in preventing hair loss.
Aminexil inhibits the hardening of the collagen around the hair follicle,
a phenomenon associated with excessive hair loss.
Thus, the hair follicle casing remains flexible, allowing for a more stable anchorage
of the hair at the root and facilitating the transfer of essential nutrients to the bulb.
THE MEN’S SERIES GENESIS
For weak hair with thinning tendency
For washing:
BAIN DE FORCE QUOTIDIEN CREATINE + GINGER ROOT
Daily cleansing & strengthening shampoo.
ACTION
Three cleaning agents create a rich foam that removes dirt
and excess oil and is easily rinsed off.
BENEFITS
-Gently cleanses the scalp, hair & beard.
-Gives the hair a sense of deep cleansing.
-Hydrates the hair and leaves it soft
BAIN DE MASSE ÉPAISSISSISSANT CREATINE + GINGER ROOT
Density enhancing shampoo.
ACTION
Intensive, effective cleansing thanks to two active cleansing & conditioning agents,
but also hydration and extra care thanks to glycerin.
BENEFITS
Gently cleanses the scalp, hair & beard.
-gives volume & “body”.
-Direct thickening effect.
-Hydrates the hair and leaves it soft.
-Gives the feeling of thicker hair.
For grooming:
SERUM ANTI-CHUTE FORTIFIANT
1,5% AMINEXIL + CREATINE + GINGER ROOT
Daily strengthening serum against hair loss.
ACTION
Creatine strengthens the hair from the first application, while ginger root revitalizes and stimulates the scalp.
The 1.5% Aminexil strengthens the anchoring of the hair at the root, helping more hair to remain on the scalp.
BENEFITS
-Clinically proven reduction in hair loss rate after 6 weeks.
-Slows down the process of hair shedding.
-Enhances the anchoring of the hair at the root.
-Preserves the natural protective barrier of the scalp.
-Significant soothing action: reduces itching and discomfort after 3 weeks.
USE
Use daily, either in the morning or before going to bed, for a period of 6 weeks.
Apply 4 doses, in sections, to dry or towel-dried hair.
1 dose = 1 dropper filled to the mark.
Do not rinse.
For styling:
SPRAY DE FORCE ÉPAISSISSANT CREATINE + GINGER SPRAY
Strengthening & density enhancing spray.
ACTION
Polymers that coat the hair, increasing its diameter and giving it “body” for easier styling and optimal hold.
BENEFITS
-Increases the diameter of each hair, for richer, thicker hair.
-Gives directly the feeling of thicker hair.
-It gives instant volume for 24 hours
– “Body” from the roots, with a natural result.
-Provides a light hold, without sticky feel.
-Boosts hair mass by +25% after 1 application.
USE
Apply the spray to your hands.
Work it into wet hair.
Do not rinse.
CIRE D’ÉPAISSEUR TEXTURISANTE CREATINE + GINGER ROOT
Forming clay for direct densification.
ACTION
A combination of three nutritional lipids for intensive care and thickening effect.
Bulking polymers that give texture and “body” to the hair.
Silica for hold and extra volume.
USE
Work the product into wet hair.
Give the hair the shape you want.
Do not rinse.
BENEFITS
-Increases the diameter of each hair, for hair that looks thick & healthy.
– It offers elastic moderate grip.
– Creates a matte finish.
– It does not have a sticky feeling.
– Leaves hair 5X richer when used in combination with Bain de Masse.
– Increases hair diameter by +70% when used in combination with Bain de Masse
