Sunday, September 8, 2024

Enter the My Me Era with OPI’s Limited Edition creamy and sparkling shades

This summer, experience unparalleled bold creaminess and glamorous shine with the limited edition OPI My Me Era collection.
Inspired by the celebration of self-expression in all forms, the wide range of colours will include
12 intense creamy, but also 9 bold sparkling shades.
With an extensive palette, OPI My Me Era puts the spotlight on you – celebrating that you are you.

The palette features playful and bright shades for a cheerful expression that stands out, such as bright pink, deep purple and
the vivid orange (My Me Era, I Can Buy Myself Violets, Feelin’ Fire).
Earthy tones balance the collection, offering versatile colours that make a statement
with a sense of calm, but also mysticism.
So, these include deep red, bold blue and lush green (You’ve Been RED, Dream Come Blue, Pricele$).
The striking shimmers can be worn alone or layered on top of the creamy shades and, in addition, range from bright yellow, refreshing orange and bright green to enchanting blue,
bright pink and mystical purple.

OPIMyMeEra

“When it comes to colour, more is more. At OPI, we fully lean towards maximum expression and with 21 new colors
in the collection there is no limit to the expression of your individuality at any given moment.”
exclaims OPI co-founder Suzi Weiss-Fischmann.
“The My Me Era palette is joyful and powerful. Combine coral pink, bright lime green, and electric kumquat together for an empowering rave-ready manicure or cultivate relaxing vibes with earthy shades of jade and cobalt blue. I can’t wait to see this come to life as those who wear it show off their personality.”

“This collection is inspired by movement and life, embracing the nuance of our consumers as much as they want. Every brushstroke and every colour paints a statement that is bold and fearless. We were also inspired by the colorful Progress Pride flag designed by Daniel Quasar, which was redesigned to include trans people and LGBTQ+ communities of color,” continues OPI’s Global Director of Color Equity, Jill Bartoshevich.
“So there are two shades of heroes. My Me Era, is a vibrant, refreshing coral that combines bright pink with touches of red and yellow. The second heroic shade, On Cloud Fine, is a brilliant turquoise glow that epitomizes the energy of summer.”

The shades of the My Me Era collection in Gel Color and Nail Lacquer compositions will include the following :

You’ve Been RED
Initially, a bright red creamy hue

As Real as It Gets
A classic white creamy shade that is as true to life as you are

Pricele$
A rich green and extra, creamy unique shade

My Me Era
Also a coral pink creamy shade

Lookin’ Cute-icle
A golden yellow cream that will make you look and feel cute

I Can Buy Myself Violets
A bold violet creamy shade that will make you blossom

Feelin’ Fire
A fiery creamy orange shade that will make you feel HOT

Purrrride
A dark brown creamy shade that is purrre joy

Dream Come Blue
A creamy cobalt blue as blue-green as you are

(Bee)FFR
A hazy yellow creamy shade that will feel true

Midnight Snacc
In addition, a dark green creamy shade

Stop at Nothin’
Finally, a classic red creamy shade that doesn’t hold back

The shades of the My Me Era collection in Infinite Shine will include the following shades :

Sheen Stealer
A bright turquoise that will make you steal the shine

Feelin’ Myself
A bright hot pink that will make you feel beautiful

You’re the Zest
Plus, a juicy orange glow that will make you feel a-peeling

I Deserve the Whirl
A bright deep blue sky that will give you the vortex

Funshine
A bright golden yellow that will brighten up your day

Self Looove
Also, a bright red apple candy that is serious love for yourself

My Own Bestie
A sparkling violet that will be your BFF

On Cloud Fine
An aqua blue shimmer that will make you very happy

Limelight
Finally, a bright lime green that gives the spotlight to a shade

The GelColor formula offers a gorgeous finish for flawless nails for up to three weeks, while the Infinite Shine formula gives a super shiny finish and classic polish application for up to 11 days.
The Nail Lacquer formula contains a high concentration of pigments, but also a rich texture, for a uniform application without lines.

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