Hairdressers, like all businesses, need to compare their financial and statistical data
with competitive elements and general market trends.
In this way, they can identify where they are lagging behind and where there are opportunities, so that they can make appropriate improvements. At Salon Proactive we analyse the key indicators of financial data management for salons on a regular basis
intervals, in order to get a picture of the evolution of the average market conditions.
One of the most important services to compare is that of colour.
Paint services mostly create repeat customers and build a clientele.
In recent years, however, the behaviour of the consumer due to the balayage service has changed a lot,
greatly delaying the revisit for color.
Comparing a salon to market averages on these indicators is one of the most important comparisons of 2023.
Of course, the haircut is also important, which defines each hairdresser, as a craftsman, but also the hairstyle,
which also needs to meet the expectations of each client.
The balayage trend has unfortunately affected the frequency of haircuts in the salon.
Finally, we must not forget the resale of products, as well as treatments,
that contribute significantly to the turnover of your business.
This area of hair care we notice that it is in very high growth especially in terms of treatments
made before or after the paint services.
So, looking at the average of the 2023 statistics, we have the following picture
Visits and turnover show a significant increase.
The increase in turnover is greater than the increase in visits, as the average price of services has also risen.
The influence of colour services is clear in increasing the average price, as well as in increasing the female clientele.
There is a significant increase in the colour and haircut clientele.
New techniques, such as balayage, which are very popular, have contributed to this rise.
Indicatively, the colour clientele occupies 47% of the total female clientele.
Coincidentally, the female clientele also increased.
Also, each client who enters the salon has an average of 2.5 services.
Treatments together with dyes also have a large share in the turnover.
Profitability climbed four points compared to the eight-month period and two points compared to the four-month period,
as turnover has increased and costs have been better managed.
One of the most important indicators for hairdressers is traffic, which is:
Conclusion.
The correct entry of daily data, combined with a proper monitoring of financial and statistical data
is one of the most useful tools for improving your salon and your business respectively.
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