Collection ONLIFE by Framesi

In a fun word game, Framesi has turned the term “online” into “ONLIFE”,
a new word that underlines well how millennials live their lives suspended between reality and social networks,
on a continuous connection to the internet.

But who are millennials really?
What are their characteristics, their aspirations and their ideals?

First of all, the ONLIFE generation refers to those born between 1981 and 1996,
basically all young people with a current age between 25 and 40 years old.
They are not digital natives, but they are certainly the ones who have been the first to take advantage of third millennium technology. Having discovered technology in their teens, they have in fact been shaped by the internet
and social networks and have made it an essential part of their lives, to the point where they turn that passion into something that they are passionate about,
in some cases, a real profession.
ONLIFE are particularly sensitive to beauty but also very self-confident,
because their FLEXIBLE parents have accustomed them to a strong sense of aesthetics, making them follow the fashions
and tendencies from an early age, and constantly shower them with compliments and passionate admiration.

The girls of the ONLIFE generation

If we focus for a moment only on the girls of the ONLIFE generation, we realize how Women Power for them is something natural
and not something they began to discover after maturity, as it was for their mothers.
Girls of this generation have watched cartoons in which Disney princesses were no longer fragile
girls to save them from an evil fate, but strong and courageous heroes capable, by their perseverance, of solving
the most difficult situations and always come out on top!

And that, psychologically, was a fundamental step in the behavioral development of millennials.
These girls have become demanding and ambitious young women, who are used to having it all at once at the speed of
who have assimilated them thanks to the internet.
Everything is fast, everything is in their hands.
If they have a question they always find the answer, if they want to buy something they can do it with a simple click.
They like unique, personalized products: an object they want and finally
acquire makes them happy, but if this same object is made to measure
bears their initials or was designed by them, choosing them from thousands of other candidates, then it’s even better!

The ONLIFE generation belongs to the first true generation of digital entrepreneurs.

Through the internet they work, get informed, entertained and find solutions to their everyday problems.
The ONLIFE generation is very attentive and respectful to diversity and thanks to them today, there is a more ethical dimension
from production to consumption.
When it comes to personal style, ONLIFE displays an uninhibited femininity that often leaves their bodies uncovered,
but they also like to wear classic clothes: pastel suits and romantic twin sets.
In their wardrobes there is also plenty of room for combinations that update conventional styling rules,
such as couture jackets combined with shorts and cycling shorts, bomber jackets and windbreakers
worn over colored dresses and military boots.

ONLIFEs are crazy about design and very often their homes have high aesthetic content, even at the expense of functionality. The important thing is that everything is full of style and ready to be photographed for Instagram!
But let’s discover the portraits of the millennial ONLIFE for 2022 according to Framesi.

This compilation is a small taste of what the 1,200 lucky winners will therefore have the opportunity to watch,
at the Framesi World Congress, 1-5 October, at Rodos Palace Hotel.

Book your place in the Tel. Contact 210 6090201!

ATTENTION! Closing date for entries 31/12/2022 !!!!

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