Want to boost your salon’s presence in the industry by standing out and don’t know how?
Nowadays you can create a strong brand in the minds of the buying public through the internet. It’s not just about advertising left and right, but about reaching the audience that interests you.
It’s not just about selling your products and services, but about giving your customers the opportunity to identify with and love you, your business and what you offer them.
The growth of the Internet has dramatically changed the way businesses discover new prospects, interact with their audiences, promote products and measure their return on investment. To achieve all these new objectives requires a strategy that methodically exploits this large volume of information in the best possible way.
Want to know how you can boost your salon’s online presence?
Digital Marketing or otherwise known as online marketing…. and no it’s not just via facebook, instagram!
If you are looking for ways to ensure a constant flow of new customers to your salon, invest some time to work on your SEO , something that will surely bring you profit in the future. First you need to display your business as one of the three listings on Google Maps for hairdressers in your city. Also a smart way of promotion is to prompt your customers in the right way to promote you.
Read 10 key strategies you can do yourself , to boost your salon and online!
1. Request your Google My Business listing
If you haven’t already done so, go to google.com to claim your business registration.
If the Google My Business page already exists but you don’t manage it, go to the listing and click Own this business; Claim it now.
2. Fill out your Google My Business page with as much detail as possible
Write an introduction. Include your opening hours. Highlight all categories that are relevant to you.
3. Upload photos in all available sections.
Remember to use photo descriptions and include the name of your city in some of them
4. Receive reviews
You will need a lot of reviews – you also need to respond to them professionally (even any negative ones).
5. Add posts to your page
You don’t have to do this every time you post on social media, but find a balance that works well for you (somewhere between weekly and monthly). Be sure to add customer photos at the same time.
6. Be consistent with your NAP
Make sure you always write your business name, address and phone number in the same way online. You’d be surprised how often salons use different versions of their name in different places!
7. Claim your listings on other review sites
Start with Yell, Yelp, Yelp, Freeindex, Yahoo Local, but take a look to see what other listing sites are relevant in your area.
8. Add reservations if they are available to you
Google has some partners – allowing you to book online directly from your local listing. These include Treatwell, Fresha and shortcuts.
9. Build your local reputation
Create local links across the web by partnering with other local businesses, charities, schools and media. This could be at reasonable editorial, hosted blogs, podcasts, contests or sponsorship rates.
10. Take a look at your competitors’ lists
Is there something careless or inadequate in their listings? Is it so (and only if so) you can report it to Google by suggesting a modification.
Finally, be patient and keep an eye on Google My Business Insights in your dashboard to track your progress. SEO improvements usually take up to 12 weeks to actually implement, so the sooner you get started the better.
