The correct use of the Internet and the Social Media
Digital salon marketing and social media management is a great way to interact with your customers and attract new customers.
You can spread the word about your services and build your reputation.
https://hairdressingnews.com/2021/07/21/kommotis-social-media/
Here are some marketing tips to ensure you get the most out of social media.
https://thesalonbusiness.com/social-media-for-salons/
Identify the purpose of the marketing moves you are making.
Before you spend a minute of your time (or 1 euro from your pocket), it is very important to set goals.
For a successful salon digital marketing strategy, you need to know what you’re aiming for,
otherwise it will be impossible to find a way to move forward.
So there are some questions that you need to ask yourself:
- Do you want to promote a specific service?
- Are you targeting new customers?
- Are you trying to attract new qualified employees to your team?
- Do you wish to increase retail sales?
The purpose may be a combination of the above or much more of the above.
Either way you need to know your target!
Decide who your target audience is.
In order for marketing to succeed, messages must be tailored to appeal to the right audience.
Knowing which customers you are targeting, you will upload the right photos, use the right language,
the corresponding products, etc.
How can you define your goal?
Just answer the questions below:
- What problems can we solve as a business?
- What needs can we meet?
- What wishes can we fulfill?
Choose the right platforms
For your salon’s digital marketing, you may think you need to be on all social media,
but the truth is, you only need one or two of them.
Knowing your “ideal customer” will help you choose the right social media platforms.
For example, many hairdressers have a lot of success on Instagram.
But hairdressers and stylists cater to older people,
they may realize that Facebook is the right platform for their business.
Plan your posts correctly
If your goal is to inform your customer, the post must contain information.
Otherwise, if it’s your brand “visibility”, you can post a photo of your site or your staff. Otherwise, if you intend to attract new customers,
you can post a before and after photo of a client’s hair.
Scheduling daily posts can be extremely time consuming.
That’s why we recommend using a social media scheduling app, so that posts are made in bulk. There are many apps specifically designed to help with social management planning.
E.g. Snug is a great app.
Make sure you have a sufficient supply of material
If you keep uploading material, then it’s very easy to run out.
This is also detrimental to your strategy.
You don’t want to recycle the material!
You need to work smarter and harder, scheduling some time for some appointments,
to take before and after pictures.
Most customers will cooperate and enjoy it, especially if you have a good relationship with them.
They can even help you improve the quality of the photos (posing differently, etc.).
Visiting a professional photographer once a month can also help.
Conclusion
Work on understanding which customer you want to serve.
Remember that the only way to know is through testing.
Once you know your market objectives, make sure your services and products meet the requirements
of your customers.
Remember, setting up a network is a small business in itself!
So be specific!
If you are interested in taking private online courses in developing your salon digital marketing skills contact us at info@salonproactive.com.
