Conclusions of economic and statistical analyses of hairdressing salons 2023-2022

Hairdressers, like all businesses, need to compare their financial and statistical data
with competitive elements and general market trends.
In this way, they can identify where they are lagging behind and where there are opportunities, so that they can make appropriate improvements. At Salon Proactive we analyse the key indicators of financial data management for salons on a regular basis
intervals, in order to get a picture of the evolution of the average market conditions.

One of the most important services to compare is that of colour.
Paint services mostly create repeat customers and build a clientele.
In recent years, however, the behaviour of the consumer due to the balayage service has changed a lot,
greatly delaying the revisit for color.
Comparing a salon to market averages on these indicators is one of the most important comparisons of 2023.

Of course, the haircut is also important, which defines each hairdresser, as a craftsman, but also the hairstyle,
which also needs to meet the expectations of each client.
The balayage trend has unfortunately affected the frequency of haircuts in the salon.

Finally, we must not forget the resale of products, as well as treatments,
that contribute significantly to the turnover of your business.
This area of hair care we notice that it is in very high growth especially in terms of treatments
made before or after the paint services.

So, looking at the average of the 2023 statistics, we have the following picture

Visits and turnover show a significant increase.
The increase in turnover is greater than the increase in visits, as the average price of services has also risen.

The influence of colour services is clear in increasing the average price, as well as in increasing the female clientele.

There is a significant increase in the colour and haircut clientele.
New techniques, such as balayage, which are very popular, have contributed to this rise.
Indicatively, the colour clientele occupies 47% of the total female clientele.
Coincidentally, the female clientele also increased.

Also, each client who enters the salon has an average of 2.5 services.
Treatments together with dyes also have a large share in the turnover.

Profitability climbed four points compared to the eight-month period and two points compared to the four-month period,
as turnover has increased and costs have been better managed.

One of the most important indicators for hairdressers is traffic, which is:

Conclusion.
The correct entry of daily data, combined with a proper monitoring of financial and statistical data
is one of the most useful tools for improving your salon and your business respectively.

For more news, but also for everything you need for your beauty area follow us at
Social Media: Facebook, Instagram and LinkedIn.

Προηγούμενο άρθρο
Επόμενο άρθρο

ΑΦΗΣΤΕ ΜΙΑ ΑΠΑΝΤΗΣΗ

εισάγετε το σχόλιό σας!
παρακαλώ εισάγετε το όνομά σας εδώ

Discover

Latest

💥 5 λόγοι που το κομμωτήριό σου δεν βγάζει λεφτά

Και πώς να τους ανατρέψεις μέσα σε 30 μέρες Σήμερα θα δούμε ποιοι είναι οι 5 λόγοι που ένα κομμωτήριο ή barber shop μένει στάσιμο...

Hairdressing News inspiration από τον Marco Arena

Για ακόμη μια φορά παίρνουμε έμπνευση από τον Marco Arena και τις εξαιρετικές δημιουργίες του! https://www.instagram.com/p/DHo78kjxp_J/ Στο Hairdressing News αγαπούμε την έμπνευση, την δημιουργία και το...

Hairdressing News inspiration από τον Darrel Starkey

Για ακόμη μια φορά παίρνουμε έμπνευση από τον Darrel Starkey και τις εξαιρετικές δημιουργίες του! https://www.instagram.com/p/DE-gFXwsirF/?img_index=1 Στο Hairdressing News αγαπούμε την έμπνευση, την δημιουργία και το...

Hairdressing News inspiration από τον TONI&GUY

Για ακόμη μια φορά παίρνουμε έμπνευση από τον TONI&GUY και τις εξαιρετικές δημιουργίες του! https://www.instagram.com/p/DHJpS-Hi7jl/ Στο Hairdressing News αγαπούμε την έμπνευση, την δημιουργία και το πάθος...

Hairdressing News inspiration από τον Eric Shinhiti Maekawa

Για ακόμη μια φορά παίρνουμε έμπνευση από τον Eric Shinhiti Maekawa και τις εξαιρετικές δημιουργίες του! https://www.instagram.com/p/CmovqEuow8e/?img_index=1 Στο Hairdressing News αγαπούμε την έμπνευση, την δημιουργία και...