If you are looking for ways to manage and improve your business, here are three key business tips.
Acquire more customers
- Harnessing the power of the Internet and Social Media
Most new customers are the result of word-of-mouth advertising.
On the internet this translates to Reviews.
So harness the power of social media and Google my business to promote your space,
your team and your work and the enhancement of online assessments.
- Make impressive hair for advertising
Ideally, we would like all the clients of the salon to walk around every day “wearing” hair
with vivid, but also beautiful colour, personalized haircut, good quality hair and flattering hairstyle.
But this is not the case from one visit to the salon to the next.
So we need to provide our clients with products, hair styling techniques for their hair on a daily basis,
grooming knowledge and revisit habits that make sure they have hair that advertises our work!
Investing in your team
- Investing in your team is the equivalent of investing in your business.
You need to encourage a positive working environment by making their everyday life more satisfying.
The job satisfaction of your team is a prerequisite for excellent customer service. - Organizing a personalized schedule of seminars to develop their art or scheduling a little time per week,
so that you can show them yourself some techniques, as an expert in the profession.
Cultivate a growth mindset in your team members. - Set clear goals for their career development.
Frequent assessment, feedback and training help each team member to feel important and safe. - Finally, don’t forget to “make an appointment with your team”.
Frequent personal communication with them prevents future problems.
Organization and Profitability
- Invest in a program to monitor your financial and statistical data.
The numbers “speak” and have a lot to tell us. - Working with an expert in data analysis and evaluation of a salon’s key financial indicators.
Comparing your own indicators with those of other salons in the market is also very important. - Training in creating protocol and regulations for your site.
No way!
When there are clear rules of operation and behaviour then there is a reduction in the chances of injustice and reinforcement
psychological security, teamwork, but also harmony.
You can make many moves in your business to make it grow and perform.
But the most important thing is the proactivity…Salon Proactive!
