Fashion house Balmain is to host a Music Festival during Paris Fashion Week and the launch in September of its womenswear and menswear collections for Spring 2022.
Creative director Olivier Rousteing plans to organise a two-day music festival at The Seine Musicale in Paris, which will culminate in a fashion show on 29 September.
The Festival will be free and open to the public on the first day (28 September), while on the second day two tickets will be offered to the first 1,200 people who pledge a minimum donation of €15 to RED and the Global Fund to Fight AIDS, Tuberculosis and Malaria.
In addition, proceeds from the sale of limited edition clothing and souvenirs at the Festival and food and drink will also be donated to the two organisations.
Rousteing organised the first Balmain Festival in 2019 in association with the Fête de la Musique, an annual music festival held throughout Paris during the summer solstice.
“It is impossible for me to imagine a creative moment or inspiration without thinking about the accompaniment of music” Rousteing told wwd, adding that the purpose of the festival is “to reconnect and experience once again the combination of the beauty of friendship, the power of music and the excitement of a Parisian defile”.
Rousteing also said that the brand plans to welcome up to 3,400 guests to the fashion show, which will be accompanied by music.
