Another article in Hairdressing News and this time we will see why the correct analysis of the financial
and statistics in the hairdressing sector is of the utmost importance.
Due to intense competition and lack of organisation at sectoral level,
salon owners find it difficult to find comparative data or market research on the competition,
so that they have some reference points.
The main objective of Salon Proactive is to monitor the statistical and financial data of the salon market. So, apart from your own course, we also inform you about the course of other salons, so that there is a measure of comparison.
Key parameters you should be aware of and we help you to consider are:
Divergence between visits and turnover
The difference on an annual or semi-annual basis with salons of similar size & services to you and
how much turnover you probably lost because of that.
Service rates
What services do consumers visiting salons choose to have done, how often & at what price.
Customer visitability
The average number of customer visits in order to get an idea of monthly revenues & to distinguish the effectiveness
of a promotional action in the face of market competition.
Seasonality of services or visits
A very key element that affects the turnover of a salon is seasonality and current market conditions.
Customer analysis
How many people choose to carry out each of your services and compare this with market trends.
Turnover per visit & per partner
You can see how efficient your employees are by the average turnover per visit and per employee.
So, you can easily distinguish which ones have high & which ones have low productivity.
Expense & profitability ratios
The costs of promoting or managing a salon can easily get out of hand if they are not in line with increasing profitability.
A proper study with an action plan and monitoring of the interdependence between them is needed.
Partner productivity
The degree of productivity of each partner & if there is someone in the team who is not performing like the others.
At Salon Proactive, we will help you calculate your financial and statistical indicators,
and compare them with the average market & performance of other salons.
Contact us.
And don't forget to read our article on Employee Management in the salon.