Collection “Naturelle” F/W 21-22

The Greek hair collection of Haute Coiffure Francaise Greece with the
support of L’Oréal Professionnel

Movement, freedom, subversive femininity. These are the characteristics of “Naturelle”, the Greek
collection created by the artistic team of Haute Coiffure Francaise Greece. Being
synonymous with fine hairdressing for more than 50 years, Haute Coiffure Francaise, the
club of leading hairdressers worldwide, creates hair trends by always having at her side
L’Oréal Professionnel, the leading professional hair brand.

Perfectly expressing the spirit of the times, the “Naturelle” collection is an ode to naturalness.
and the freedom that a woman seeks. Inspired by the dynamic 70s & 80s, the collection is
ideal for all hair types as it highlights their natural shape through intense, free-flowing, free-flowing hair.
structured layering that “plays” with volumes in order to create the desired styling.

With the artistic and advisory support of the L’Oréal Professionnel team, the new and active artistic team of Haute Coiffure Francaise Greece, in anticipation of the HCF global line, created a must have collection that every woman can adopt and that every professional hairdresser can easily support.

“As hairdressers-artists we are constantly inspired by fashion, street styling, international trends and the women we meet every day. We wanted to create and offer our members even more opportunities for inspiration with the Greek collection “Naturelle” that decodes international trends, always using Greek beauty as a canvas.
“Naturelle” combines all our impulses, which we managed to give form to through the artistic and consultative support of the L’Oréal Professionnel training team”, says Artistic Director Stamatis Karaiskos.

“At L’Oréal Professionnel, it is in our DNA to support artistic groups and institutions that inspire, promote talent, artistry and teamwork and highlight the value of the hairdressing art. We have been associated for many years with Haute Coiffure Francaise because for us it is a timeless symbol of beauty, a dream for every hairdresser worldwide who is “thirsty” for artistic expression. We are confident that both hairdressers and women will love and adopt the “Naturelle” collection,” says Natasha Begni, Education Manager L’Oréal Professional Products

“Naturelle” proposes 3 basic lines and an evening hairstyle proposal, among which stand out
layering, styling flexibility and modern haircutting techniques.
Short in natural shape or Wet look that highlights the shape of the hair like a sculpture.

The collection was photographed by Nikos Vardakastanis, the styling was done by Giorgos
Segredakis while L’Oréal Professionnel products were used for the hairstyles.