The first and foremost step in creating a feasible loyalty program for your salon involves understanding your clients.
The loyalty of customers who frequently use your products and services defines them as REGULAR.
These are the customers who are satisfied with your services.
The occasional behaviour of customers who visit you every now and then or for special occasions classifies them as SPORADIC.
Identifying regular and occasional customers will help you find loyalty programs that target each customer category.
Once you’ve established your customer patterns, it’s easy to create a loyalty program.
A program that will encourage them to repeat their visits and purchases.
At the same time you show them and make them feel that they have your appreciation.
VIP system
Distinguish your VIP customers and give them the treatment they deserve.
Especially the actions of your customers who act as ambassadors of your brand through recommendations!
A VIP customer loyalty program may include special rewards and bonuses.
Nothing can make your loyal customers feel more honored than carrying this “VIP badge”.
VIP can give them access to exclusive salon offers and discounts.
Points system
An equally popular way to create a reward program for customer loyalty is through a points system.
You can start by evaluating the “Value” in relation to the “Points”.
Ask yourself, what would it take to earn a client a single point in your salon?
For example, you can set 1 euro to equal 1 point.
Specify the ways and conditions in which points can be redeemed.
And if they can be redeemed for cash.
Another way is to assign points based on customer behaviour.
Behaviors that can be beneficial to your business.
Example of a typical point system you can use.
1 customer referral = 400 points.
Birthday date = 100 points.
Appointment made over the internet = 200 points.
Appointment made via physical visit = 100 points.
With such a customer system you encourage them to make reservations through your app.
It’s a win-win situation for everyone.
The owner of the salon has more traffic to his website.
The customer gets more redeemable points.
Social rewards
In the reality of the digital age your salon is required to have a digital presence.
Salons can attract many new customers through Instagram, Pinterest and Facebook.
Develop a customer loyalty program that rewards your customers based on their social media promotions.
You can ask satisfied customers to photograph their new hairstyles.
Post them on different social accounts by tagging the link of your salon along with the uploaded snapshots.
Upon completion, grant reward points for each post or give access to special discounts.
Using this power, ask your satisfied customers to write positive reviews on your page.
